A data-driven study jointly commissioned by Google and rights collection body PRS for Music which was undertaken by BAE Systems Detica has identified six distinct business models behind online copyright infringement, with each one having clear commercial purposes. The study provides for the first time detailed research regarding the business models that are most commonly […]
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing body for commercial TV in the UK – by COG Research has revealed. ‘Screen Life: The View from […]
The “TV Everywhere” push by US cable networks is matched by increased demand by consumers to watch programming on smartphones and tablets. Interest in viewing television on mobile devices among adults climbed to 31 per cent in 2012 from 22 per cent in 2011, according to a survey by Beta Research. Among younger adults, ages […]
May 2012 marked the first month that Nielsen has publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group, Maker, Fullscreen and Machinima, combined for nearly 1.5 billion total streams. To put this into context, YouTube continues to be the top online video destination […]
As paid video content becomes more available via different distribution channels, tablet and wireless phone-viewing usage has increased, while PC/Mac-viewing usage has decreased from 2011, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study. The study, now in its second year, provides insights concerning attitudes, viewing preferences, behaviour patterns, awareness and experiences […]
Low cost and viewing flexibility give Netflix an advantage over pay-TV VoD and premium broadcast TV, according to a study from Parks Associates. ‘Choosing Content: Viewing Video’ found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VoD in terms of cost. “Consumers can […]
According to Bernstein Research, US cable television providers are generally resisting the threat from online services, although the latter have added viewers and services. One factor that has helped maintain cable subscriber levels is that certain programming such as live sport, is not available online, with other shows that are online not easily streamed to […]
The number of US consumers currently accessing the Internet through their TV sets is on the rise and will continue to grow dramatically in the year ahead, according to a national consumer study conducted by Frank N Magid Associates in late March of 2012. The research, conducted as part of the Magid Media Futures 2012 […]
A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron and the Coalition for Innovative Media Measurement (CIMM) at the Advertising Research Foundation Audience Measurement 7.0 conference in New York. […]
comScore has released insights on the US tablet market from comScore TabLens, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the US with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. […]