Advanced Television

Consumer Behaviour

US consumers more connected to TV sets than ever

American consumers continue to expand the number of devices and platforms they use to view TV shows and movies, yet report no significant change in the total time they spend watching on the traditional TV set. An annual study of consumer video consumption habits conducted by Frank N Magid Associates reveals that while more than […]

November 23, 2011

Strong interest in connected content experiences

An anticipated surge in the household penetration of next-generation Internet-connected devices indicates solid consumer interest in new content to experience on these devices, according to a new study – Connected Devices and Services: Reinventing Content – presented by global consulting firm Bain & Company at the Forum d’Avignon event, which brought together players from the […]

November 22, 2011By Colin Mann

Online video revenues to triple in 2011

Consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year, according to a new report from Futuresource Consulting. Improvements in accessibility and ease of use are among the growth triggers that have seen the rise from around 640 billion […]

November 22, 2011

Digital piracy common in the US

A preliminary report detailing the extent and type of digital piracy that is currently taking place in the United States suggests that while individual acts of digital piracy are common, large-scale digital piracy was found to be rare. Sponsored by Columbia University’s The American Assembly project, the results were excerpted from a larger forthcoming survey-based […]

November 18, 2011By Colin Mann

VoD advertising works

Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US industry-wide research initiative to measure the impact of advertising within free VoD. The study, which examined the viewing behaviour of more than 1,000 consumers, revealed […]

November 17, 2011

Research: Consumer appetite for innovation in TV services

British TV and film viewers are hungry for change to the traditional TV status quo, frustrated by a lack of accessibility to content, according to a UK-wide survey exploring changing consumer attitudes and behaviours to TV and video. The survey was conducted by media management specialist Red Bee Media, and is a part of the […]

November 17, 2011By Colin Mann

Video streaming time doubles in three years

In the US, the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen.  Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 per cent […]

November 17, 2011

Strong UK interest in paid broadband lPTV services

Findings from a survey carried out by ISP information website ISPreview reveal that 57 per cent of the 590 respondents are “interested” (29 per cent are “Very” interested and 28 per cent have “Average” interest) in the new generation of broadband ISP-based television services (IPTV), which are slated to be launched in 2012. Furthermore, 47.2 […]

November 14, 2011

Tablets trump desktops for video consumption

Findings from data gathered by online video platform Ooyala suggest that people are watching more and more video online, with greater consumption on tablets compared with desktops. Ooyala has initiated the VideoMind Video Index report, its first quarterly overview on the state of online video. “It’s the work of a team of Ooyalans who have […]

November 14, 2011By Colin Mann

50% of consumers use second screen while watching TV

Nearly 50 per cent of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting. The most popular reasons for this include combating boredom, needing something else to do and keeping in touch with friends, though […]

November 11, 2011