Advanced Television

Consumer Behaviour

Half of US smartphones used while watching TV

Half of all adult mobile phone owners in the US now incorporate their mobile devices into their television watching experiences, according to a survey conducted by the Pew Research Centre’s Internet & American Life Project. These “connected viewers” used their phones for a wide range of activities: – 38 per cent of cell owners used […]

July 18, 2012

Half broadband users value personal media cloud

Findings from a TDG consumer study has revealed high interest in services that allow consumers to store and stream their personal media files in “the cloud.” Beyond just photos, video, and music, the study tested a number of cloud-based services, including remote access to home DVR functions, home security, social TV apps, and a range […]

July 18, 2012

20% will watch Olympics online

Interxion has released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with sport and their preferences towards media consumption. Consumers will have more choice than ever before in how they follow sporting action […]

July 17, 2012

TV still dominant platform to watch Olympics

TechBargains, a deal aggregation website for electronic products, released its Olympics survey results revealing that social media is expected to play a major role during the Summer 2012 London Olympics with 87 per cent of people saying they will partake in social media or text friends about the Olympic events. While only 9 per cent […]

July 17, 2012

RESEARCH: Netflix users streaming more TV programming

Following the announcement earlier this year by Netflix that its members had enjoyed more than two billion hours of streamed video in Q4 2011, a recent Nielsen survey shows 19 per cent of the respondents prefer to use the service for TV or TV-like programming, an increase of eight per cent compared to 2011. Nielsen […]

July 16, 2012

RESEARCH: Live mobile TV would increase viewing

The Mobile Content Venture (MCV), a joint venture consisting of 12 major broadcast groups that operate the Dyle mobile TV service, has unveiled new research indicating that consumers are seeking various options for mobile TV consumption. The Dyle Mobile TV Data Report, conducted by Research Now, polled a representative sample of 510 US consumers (Adults […]

July 13, 2012

Pay-TV struggling against Netflix UI

Pay-TV companies are struggling to keep up with video experiences enabled by connected TVs and iPads, according to analyst firm ABI Resesarch. Their situation, caused by a slow-moving business model, as well as serving less technically savvy consumers, is exacerbated by suffering a hardware disadvantage as they rely on set-top boxes that are typically a […]

July 12, 2012

87% of US still subscribe to pay-TV

Consumer research from Leichtman Research finds that 87 per cent of US households subscribe to some form of multi-channel video service. The number hasn’t changed in the past two years, and is up from 80 per cent in 2004. The mean annual household income of multi-channel video subscribers is 53 per cent higher than the […]

July 6, 2012

Second-screen activities surge during Euro 2012

IAB UK, in collaboration with ESPN in the UK, has published the results of research into fans’ media consumption around the Euro 2012 football tournament, to shed light the role played by online, mobile and social alongside more traditional media. The research – conducted with UK sports fans – found that while TV remains the […]

July 5, 2012

Study: 3D viewing can cause sickness

Although watching 3D movies provides greater immersion, it can also lead to heightened visual and motion sickness symptoms, according to a study – Stereoscopic Viewing and Reported Perceived Immersion and Symptoms – in the July issue of Optometry and Vision Science, official journal of the American Academy of Optometry. The study found that symptoms related […]

July 4, 2012By Colin Mann