Consumer hunger for social media connectivity and demand for ‘anytime, anywhere’ entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience, according to a global study released today by Motorola Mobility. The aim of the study was to develop both a global and regional […]
Rovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK. The first phase examined connected device familiarity and usage, creating a profile of the connected TV audience and comparing it to the average UK household. “The study, combined with the […]
While consumers have long ranked live TV programming as their top television content source, the arrival of new platforms and services including digital video recorders (DVRs), pay-TV on-demand services, and online video has complicated the selection process. According to TDG’s new report, Viewing Preferences in the Age of Multi-Source Television, a growing number of TV […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
comScore has released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 per cent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The survey of 800 consumers found 82 per cent of consumers agreed that counterfeit goods, such as ‘knock-off’ products, pirated software and imitation pharmacy drugs hurt […]
The pay television industry isn’t threatened by those are cutting the cord now but will be by the people who won’t buy the cord in the first place, according to Credit Suisse media analyst Stefan Anninger who warns that today’s teenagers are tomorrow’s “cord-nevers.” “They are growing up in an Internet-based video culture in which […]
Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]
Virgin Media has the biggest proportion of dissatisfied customers for landline, broadband and pay-TV services, according to Ofcom’s latest customer satisfaction tables. In September, the media regulator conducted 3,000 interviews and various online surveys of customers of landline, mobile, fixed broadband and pay-TV operators with a market share of 4 per cent or more. Virgin […]