Research conducted for TeleScope 2012, which looks at the UK’s TV viewing habits, suggests that the trend of commenting via a second screen about a programme, or ‘chatterboxing’, is snowballing in popularity. A quarter of all adults (26 per cent), and just under half (44 per cent) of those aged under 35, say they have […]
Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276 UK consumers polled were positive about personal data being used to lead to better and more targeted messages. Only 15 per cent said they were […]
Despite a record 47 films released in 3D last year, including the final Harry Potter and the latest in the Transformers franchise, UK box-office receipts for the format fell £7 million (€8.3m) to £230 million, reducing its share of total ticket sales from 24 per cent to 20 per cent. The average takings per 3D […]
A report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014. The report finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will […]
Among the three major devices connected to TVs (video game consoles, DVRs and DVD players), DVRs account for the greatest percentage of Americans’ watching time, reports Nielsen. Since 2006 the percentage of time Americans spend watching live TV in the home has fallen from 89 per cent to 85 per cent. However, the amount of […]
As TV networks struggle to find the right balance between digital and traditional access to their content, research from Knowledge Networks, a GfK company, shows that online access wins favour with consumers in ways often overlooked by standard metrics. The study – TV’s Web Connections 2012 – is conducted annually to track the interplay between […]
Initial findings from the Mobile Media Consumption Q4 2011 survey conducted by independent mobile advertising network InMobi suggest that mobile has surpassed TV in terms of time spent,with mobile web users spending 27 per cent of their media time on mobile and spending 22 per cent of their media time on TV. InMobi suggests that […]
The relentless march toward digital media technology has driven the evolution of consumer electronics from specialised electronic devices to multipurpose, networked computing devices, with the advent of ‘smart CE devices’ having a profound effect on the digital multimedia home, according to research firm NPD In-Stat, who forecast that smart CE device unit shipments will surpass […]
Findings in a report from video optimisation specialist Bytemobile reveal that the average volume of video traffic on mobile networks has risen by 10 percentage points since this time last year – up to 50 per cent from 40 per cent. In certain networks, video traffic is up to 69 per cent of total traffic. […]
Australia is the biggest market for global iPlayer to date and is providing some unique consumer insight, according to Matthew Littleford, General Manager for BBC Worldwide’s global BBC iPlayer. Launched in Australia in September 2011 as part of a pilot, the global BBC iPlayer is available on iPad, iPod and iPhone in 16 markets in […]