Nielsen has unveiled its latest innovation for cross-platform advertising. ‘Nielsen Online Audience Segments – TV Viewing’ links online and offline consumer behaviours by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns. ‘Nielsen Online Audience Segments – TV Viewing’ serves the needs of those […]
Zapstreak, the mobile SDK for Android app developers, has published data that has been collected via Shortbeam, the company’s showcase app launched on Google Play in March this year. With Zapstreak’s technology embedded within a media app (video, music and images), user’s can push music streams, videos or images to a connected TV using DLNA […]
The Council for Research Excellence (CRE) has announced that it will be conducting a three-pronged study on the relationship between social media and TV viewing. CRE, which focused on improving audience measurement methodology and is funded by Nielsen, plans to complete the study in the fourth quarter of 2012. “We will gain insights about new […]
Nearly eight-in-ten (78 per cent) of Americans say they have watched or followed Olympic coverage either on television, online or on social networks according to The Pew Research Centre. Television remains far-and-away the leading platform for Olympic coverage; 73 per cent say they have watched coverage on television. Still, 17 per cent say they have […]
The BBC Sport website has seen an 80 per cent rise in users, with Olympics webpages attracting a peak of nearly 8 million readers natively and 10.4 million globally. The website has received 29 million requests for its Olympics interactive video streams, with a clip of Bradley Wiggins winning his gold medal seeing 729,000 requests […]
As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby – the television – is making headway in the race for market cachet, according to a blog post from Pat McDonough, Nielsen’s SVP Insights, Analysis and Policy. According to Nielsen, Americans spend 35 hours each […]
According to new research from TDG, Netflix is experiencing a significant decline in satisfaction among its streaming users. “The impact of its ill-conceived price and packaging change of late 2011 continue to resonate today,” notes Michael Greeson, TDG Founding Partner and Director of Research. TDG notes that in mid-2011, two-thirds of Netflix streamers were highly […]
A survey from independent product-testing organisation Consumer Reports indicates that while most US viewers rely on Netflix, its streaming rivals are considered more satisfying. Although 81 per cent of the ConsumerReports.org subscribers who used a streaming video service in the previous month used Netflix, rival services such as Vudu, Apple iTunes, and Amazon Instant Video […]
Velti, a global provider of mobile marketing and advertising technology, has shared the results of a nationwide poll showing 40 per cent of those who plan to follow the Olympics this summer will do so on two or more devices. The results also revealed that 35 per cent of US adults will turn to their […]
Research from Parks Associates finds the percentages of US smart TV owners who use their Internet-connected device to watch online video increased by over 30 per cent in six months. “The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40 per cent in 2010 to 56 per […]