A survey by Quixel Research has found that 88 per cent of current Apple customers in the US would be interested in buying an Apple television. Furthermore, among non-Apple owners, 80 per cent of owners of a flat-panel TV say they’d be extremely, very or somewhat interested in an Apple TV. “This potential Apple (interactive […]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those […]
The results of Ericsson ConsumerLab’s annual study reveal that social TV is becoming a mass-market phenomenon. Sixty-two per cent of consumers use social media while watching TV on a weekly basis, an increase of 18 per centage points in one year. By gender, 66 per cent of women engage in this behaviour, compared to 58 […]
Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to a report from NPD DisplaySearch. While the study found that desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground. The […]
Only 11 per cent of customers who purchase a HD television do so because of its 3D capabilities, according to a J.D.Power and Associates report. The report examines satisfaction with HDTVs among customers who purchased one in the past 12 months. The report measures HDTV satisfaction across six factors (listed in order of importance): performance […]
Writing in the Digital Home Observatory blog, Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing. “The television industry is still getting to grips with the implications of multiscreen,” suggests Mercer. […]
The London 2012 Olympics mark a watershed in behavior with 90 per cent of the UK’s population following the Games through a combination of TV, PC, mobile, tablet and social media. Millions used media in a new way for the first time, according research from Starcom MediaVest Group who asked 1,010 adults (aged 18+) across […]
The rise of ‘second screening’ – the use of other screens, such as laptops, smartphones and tablets while watching TV – is a source of excitement and concern for many in the TV and technology industry according to a new report from Deloitte. Nearly a quarter of all respondents (24 per cent) use second screens. […]
Although the BBC has released figures indicating record online and catch-up viewing during the London Olympics, findings from the first half of the year suggest that linear TV channels are people’s preferred way to watch TV. Ninety per cent of linear TV viewing in the UK was of live, scheduled TV channels during the first […]
Research commissioned by Tier 1 Internet operator Level 3 Communications to ascertain current trends in viewing broadcast sport has revealed that the Internet is challenging traditional broadcast technology as a means of delivering programming content. The company suggests that a “perfect storm” is brewing as intense competition between content providers and device makers meets faster, […]