According to market research company The NPD Group, although renting movies through Internet video on demand (iVoD) is making inroads with a small but growing group of consumers, cable companies are consumers’ first choice when they order on-demand movies on a per-use basis. Led by Comcast in the first half of 2012, 48 per cent […]
Apple has been voted the coolest brand in the UK. It beat Aston Martin, which has taken the top spot in six of the previous seven annual CoolBrands surveys. Online and technology brands performed well, with YouTube pushing Aston Martin into third place. Twitter came fourth, followed by Google and the BBC’s iPlayer. The results […]
Three quarters of people are picking online content via word of mouth or suggestions from Twitter and Facebook, according to a report by video search specialists blinkx. The company’s Matt Scheybeler said: ‘We use search as a starting point less often and instead we’ve become comfortable scanning and processing long streams of information – Facebook […]
According to market research company The NPD Group, on the anniversary of the failed introduction of Qwikster, Netflix has garnered more US subscribers than ever. One in four US households now subscribe to Netflix, based on data from NPD’s Subscription VOD report. “Today marks the first anniversary of Netflix introducing Qwikster, its by-mail DVD and […]
Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the […]
In Q1 2012, Americans spent nearly 35 hours per week watching video across screens and close to another five hours using the Internet on a computer. Amercians spend 1 hour 38 minutes per week on gaming devices and among owners of gaming devices that have the ability to stream video content (also referred to as […]
The number of older viewers in the US watching TV shows and movies weekly on tablets has skyrocketed in the last year while usage among tablet owners under 45 has plateaued, according to an annual survey of consumer video viewing habits conducted by Altman Vilandrie & Company and Research Now. The survey showed tablet owners […]
While many TV forecast that spending more time watching programmes on non-TV platforms such as iPads means spending less time watching “regular” television, just the opposite is the case. According to research from TDG, 88 per cent of adult tablet owners use the device to watch video, with television programmes ranking high on their content […]
A report from GfK shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service. Using conservative length estimates for TV shows and movies, (30 minutes and 1.5 hours, respectively), this means that an average Netflix subscriber spends about 8 hours a week watching […]
The growing impact of social media on viewership and loyalty to the television platform is a core focus of Horowitz Associates’ latest consumer survey, Multiplatform Content and Services 2012 edition. Social media disproportionately impacts the viewing behaviours of younger consumers: One-quarter (24 per cent) of 18-34 year old adults and 30 per cent of 15-17 […]