An Apple TV set has the potential to be a huge hit with consumers, according to the findings of a new research report. Strategic marketing and research consultancy KAE and online polls specialist Toluna, have teamed up to release a major new study illustrating how large manufacturers could lose out if Apple launches a physical […]
BTIG analyst Richard Greenfield, writing for the 2012 Tribeca Film Festival’s Future of Film blog, has suggested that forcing consumers to attend/pay for a movie in a theatre for the first three-four months of a film’s lifespan is increasingly archaic, with advances in display technology meaning the stage is set for the ‘home’ to become […]
An IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalised experiences. The ‘Beyond Digital’ study released at the 2012 NAB Conference, paints a portrait […]
A growing appetite for video content over the Internet has attracted a host of new digital services, devices and brands to the market, according to a new study by Accenture. The multi-nation study, Accenture’s Video-Over-Internet Consumer Survey 2012, found that nearly two-thirds (64 per cent) of those surveyed use international online providers (such as Netflix […]
Adult Millennials – the age-group demographic covering 13-to-30 year-olds – are more likely to watch TV on a laptop or on a smartphone than their school-age counterparts, reports digital intelligence firm eMarketer. Among high school and college students ages 18 to 30, 70 per cent reported watching streamed TV in a typical week, while 66 […]
Analysis of data aggregated from 45 US communications service providers has provided new insights into Internet application and usage patterns among rural Americans, and indicates that video streaming dominated downstream traffic, while business services generated most upstream traffic The Calix US Rural Broadband Report data was drawn from actual Internet traffic monitored in US service […]
Recent findings from Parks Associates research suggests that over 25 per cent of all video viewing in US broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets. The research firm’s analysts will discuss the new research during the special session – The Future of OTT Video: Monetization Strategies […]
Findings from Leichtman Research Group (LRG) indicate that 38 per cent of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself — up from 30 per cent last year, and 24 per […]
Whether to check email or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US , UK, Germany and Italy. In the US, 88 per cent of tablet owners and 86 […]
According to a new Time Inc. study, consumers who grew up with mobile technology subconsciously move between devices and platforms 27 times per hour and experience fewer emotional highs and lows with media content than previous generations, with so-called ‘Digital Natives’ switching between devices and platforms every two minutes, using media to regulate their mood. […]