Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]
A poll conducted by website TechBargains shows that nearly six people in 10 preferred to watch the Super Bowl on a modern HD or Smart TV, rather than from the stands. The poll found that 59 per cent preferred watching the game on a TV, and that 25 per cent of the site’s shopping visitors […]
Research carried out by research firm BTIG Research suggests there is not a major industry risk to collapsing the theatrical-to-home entertainment window. The firm sought to ascertain views on how would releasing movies earlier in the home impact movie spending and piracy; whether people are all inherently movie thieves, or would a wider array of […]
InMobi, the independent mobile ad network, has released its Super Bowl XLVI Mobile Consumption Survey, revealing consumer interaction with mobile during the event. Nearly 40 per cent of respondents used mobile devices in response to TV ads and 45 per cent estimated that they would spend 30 minutes or more on their mobile devices during […]
A broad survey of mobile phone users conducted for Mobixell Networks by On Device Research, indicates that 74 per cent hold operators most responsible for their video stalling, buffering or taking too long to start when streaming over their mobile network. In light of the sharp increase in mobile video consumption forecast for the coming […]
A YouGov survey late last year revealed that 1 in 10 people in the UK owned a Smart TV, but intention to purchase was very low – only 15 per cent of UK consumers said they would buy one within the next 12 months. YouGov re-ran the survey in January to see if Xmas provided […]
Linear TV viewing in the UK matched the record level it set in 2010, with commercial TV increasing its share of total viewing to 64 per cent in 2011, according to Thinkbox, the marketing body for commercial TV in the UK. The average viewer watched 4 hours, 2 minutes of linear TV a day in […]
Findings from consultancy firm KPMG suggest that streamed TV is becoming more mainstream in the UK, with the use of online streaming services such as BBC iPlayer, ITV iPlayer or 4oD on the rise, particularly among younger people. According to the firm’s latest KPMG Media & Entertainment Barometer, among streaming services offered in the UK, […]
Digital business analytics specialist comScore and mobile telco TelefЧnica Germany have shared the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices. The report – Connected Europe – How Smartphones and Tablets are Shifting Media Consumption – was revealed at the DLD (Digital Life Design) conference […]
With forecasts exceeding 80 per cent of units shipped by 2015, connected TVs are expected to lead the way in global TV shipments escalating from 27 per cent in 2011, according to new research from Futuresource Consulting. On a regional level, Japan leads the way in the adoption of connected TVs, with 59 per cent […]