Even though Australian consumers are able to watch TV on an increasing variety of devices, television viewing has increased on conventional screens as well as on mobile devices and computers, according to the first comprehensive national multi-screen report compiled by audience measurement companies OzTAM, Nielsen and Regional TAM. Traditional television viewing grew by four per […]
Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services. Two in five (41 per cent) of the UK online population claim to be getting bored of social media. Almost two thirds (65 […]
The window for pay-TV operators to control the video-on-demand movie rental market is still open, but may not stay so for much longer, suggests market research company The NPD Group. According to NPD, current video-on-demand (VOD) market for paid movie rentals is ruled by pay-TV services, with revenues that reached $1.3 billion in 2011. The […]
Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]
Comparing Q4 2011 to Q3 2011 across one of the world’s largest online video footprints, Google TV viewing grew 91 per cent and video plays on tablets, smartphones and connected TVs nearly doubled, according to findings from digital video technology, analytics and services provider Ooyala’s Q4 2011 Video Index report, which reveals insights into video […]
Sales of digital video media receivers, including Apple TV and Roku, were strong in the recent holiday season, with penetration approaching 13 per cent of US broadband households and matching the 2011 forecasts from the international research firm Parks Associates. The firm forecasts over 14 million units will sell in 2012, noting that the strong […]
A study of over 1,400 UK consumers from market research firm Chadwick Martin Bailey has revealed major changes in how people are watching TV and movies, and the choices they make when it comes to the content they watch online. Once the domain of early adopters, more than half (54 per cent) of all consumers […]
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month – or an annual run rate of 130 exabytes – by 2016. The expected sharp increase in mobile traffic results from, […]
An academic study looking at the correlation between the appearance of BitTorrent in 2003 and loss of box office revenue by Hollywood films as a result of piracy indicates that US box office revenue has largely been unaffected but that international returns have been lower than they might otherwise have been in the absence of […]
Teenagers now list using social media sites such as Facebook and Twitter as their number one pastime, overtaking watching television, according to a report by Click Consult. Sixty-five per cent of those polled listed talking to their friends via Facebook and Twitter as their top leisure activity. TV companies have been aware of this growing […]