Advanced Television

Consumer Behaviour

US entertainment spending up 1%

In advance of the important fourth ‘holiday’ quarter, where entertainment spending traditionally experiences an up-tick, US home entertainment trade body DEG: the Digital Entertainment Group has released Q3 figures that show overall consumer spending was up 1 per cent for the year, the industry strengthened by a 13 per cent growth in Blu-ray disc sales. […]

October 29, 2012

4 in 5 smartphone/tablet owners use them while watching TV

Eighty per cent of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG. The survey also found that a similar number (81 per cent) of tablet owners use their device in the same way, as do around three quarters (73 per cent) of laptop users. The […]

October 26, 2012

4 in 10 use social apps whilst watching TV

According to research from The Diffusion Group, 38 per cent of US. adult broadband users currently participate in “social TV” activity at least a couple times per year. Social TV viewing is defined as the simultaneous use of mobile technology (i.e., smartphones or tablets) to communicate and interact with currently-viewed TV content or with others […]

October 25, 2012

Olympics 2012 closing most watched TV in 30 years

BARB data from Kantar Media has revealed that, with 24.5 million viewers, the Olympics Closing Ceremony was the most watched Olympic programme. Featuring performances from The Who, Liam Gallagher and The Spice Girls as well as athletes from 204 countries, the Closing Ceremony has become the most watched single programme on British television since 1981 […]

October 25, 2012

A multi-screen future for on-demand TV

The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according to a study from Kantar Media. The study provides insight into consumers’ take-up and usage of digital devices and media.  It found that, whilst […]

October 24, 2012

20% consider online as pay-TV replacement

A new ABI Research Technology Barometer study reveals that nearly 20 per cent of online consumers consider online video as a replacement for pay-TV – representing significant risk to the traditional TV operator business of as much as $16.8 billion in the US. With the US pay–TV household penetration set to decline approximately 0.5 per […]

October 23, 2012

Flexible models for premium video delivery raise interest

In advance of TelcoTV, the largest conference and expo focused on video broadband network service providers in the US, a preview of results from the annual Heavy Reading State of the Video Consumer Survey have been released. Complete findings from the 2012 survey will be presented during a keynote address by Aditya Kishore, Senior Analyst, […]

October 22, 2012

Streaming erodes TV’s primetime

If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in US primetime shows that Generation Y (ages 13 to 32) is 30 per cent less likely to be watching a TV network or channel “live” in the […]

October 19, 2012

TVGuide: Catch up not cord-cutting drives streaming

A new study suggests that consumers’ devotion to TV programming remains strong – even though more of them are watching it online or on tablets. The results of a survey by TVGuide.com found that 42 per cent of US TV viewers reported watching more streamed content this year over last year. While the lion’s share […]

October 18, 2012

TiVo mines ‘political views’

A report in the NY Times recounts TiVo research that underlines political stereotypes in the US: it seems Republicans are very interested in golf while registered Democrats seem to be partial to cartoons. The results come from an analysis assembled by TRA Inc. (TiVo Research and Analytics), and are based on a model that matches […]

October 12, 2012