As spending for online video advertising continues to grow, a new survey commissioned by global integrated brand agency Digitas, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens. Almost half (46 […]
YouGov is to launch a social media marketing service that can better assess the reach and influence of Twitter and Facebook. The online pollster will this month launch its Social Media Analysis (SOMA) tool that measures how widely a tweet is heard and assesses its impact on Twitter and Facebook users. SOMA will collate five […]
For the first time Microsoft says that Xbox Live members are now spending more time watching TV, music and films on the Live platform, than playing multiplayer games. Microsoft has revealed that Xbox Live Gold members in the US are now spending an average of 84 hours per month accessing content through apps on Xbox […]
Despite the downturn in the UK economy, Brits are more concerned about paying for their TV subscriptions and going to the pub than saving for a pension, according to financial adviser company Skipton Financial Services. The firm’s ‘Priority Report’ quizzed adults on their attitudes and behaviour towards spending and saving in the current economic climate […]
comScore, a specialist in measuring the digital world, has released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the UK) using the comScore MobiLens service. The study showed that nearly 37 per cent of smartphone users in EU5 reported accessing news sites via an app or […]
The evidence is mounting that even though cable TV customers are not cutting the cord en masse, they are cutting back. Research from Altman Vilandrie & Co, suggests that about 20 per cent of consumers now shave pay TV services, spending progressively less on their packages as more of what they want to watch becomes […]
Findings from the Motion Picture Association of America (MPAA) show that global box office receipts for all films released around the world reached $32.6 billion, an increase of 3 per cent over 2010, stemming from ongoing growth of box office in international markets. Each international region experienced box office growth in 2011. Chinese box office […]
Thirty-six per cent of British viewers claim they no longer watch live TV, preferring to either access content on catch-up sites or PVRs. Nearly two thousand people, aged 18 and over, were polled by discounts site My Voucher Codes to find out how prevalent time-shifted and on-demand viewing was throughout the UK. Respondents were initially […]
Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the context of 2 screening. ‘Screen Life: The View from the Sofa’ will film the living rooms of 20 TV households in the UK for a […]
Research conducted for TeleScope 2012, which looks at the UK’s TV viewing habits, suggests that the trend of commenting via a second screen about a programme, or ‘chatterboxing’, is snowballing in popularity. A quarter of all adults (26 per cent), and just under half (44 per cent) of those aged under 35, say they have […]