IBM has conducted research that shows how consumer behaviour is radically changing in a world increasingly dominated by online and social media. Polling opinions from over 2,000 individuals across the UK, the research shows that – despite living in an age of information overload – consumers are becoming more analytical in the way they make […]
C4’s voluntary registration, which gives users a range of additional services including exclusive content and playlists, has been signed up for by half its target demographic of the UK’s 16-24 year-olds. Sarah Milton, Head of VoD at 4oD, told the Digital TV World Summit that the registered base for 4oD had passed six million, with […]
More proof that DVRs have entered the mainstream has emerged with fresh consumer research from Leichtman Research Group. The research and analyst firm found that 52 per cent of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4 per cent of TV households that […]
Digital world measurement specialist comScore has confirmed the US Beta release of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, the product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which […]
Orange has announced the results of Orange Exposure 2012/2013 – an annual independent study by TNS into mobile media habits across UK, France and Spain for the advertising industry. The research provides an insight into the mobile media habits of 11-18 year olds and firmly establishes mobile as the primary screen of choice with smartphone […]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
Although general video subscriptions remain flat to slightly negative, a growing number of broadband households are doing without pay-tv, according to new research from TDG. The analyst firm finds that 13 per cent of broadband subscribers – some 11 million households – do not subscribe to cable-like pay-TV services. TDG’s latest report, PayTV Refugees: A […]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]
Consumers in the US and UK are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released by Accenture. About half (49 per cent) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing OTT video […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]