Most people in Britain with a connected TV actually lead a very disconnected TV existence, reveals newly released insight from Kantar Media’s futurePROOF study of consumer take up and usage of digital devices and media. As a platform, connected TV is now well established, but Kantar Media’s research highlights that fewer than one in five […]
A YouGov survey of the nation’s TV habits reveals that only one third (37 per cent) of Britons planning to buy a Smart TV said that connecting to the Internet through it – the ‘smart’ part of a Smart TV – was a factor in buying one. The most common reason for intending to buy […]
At least 21 per cent of US households (approximately 27 million) have either an Internet-ready TV, game console, standalone Blu-ray player, and/or smart set-top box connected to their home network, according to findings in the study – Connected Home Devices Market Data – from ABI Research. Of these four device categories, the game console is […]
The global Connected flat-panel TV (FPTV) market will increase to 91 million units in 2012, according to the Strategy Analytics Connected Home Devices service report – Global Flat-panel TV and Connected TV Forecast 2012. By the end of 2011, nearly 100 million households worldwide owned at least one Connected FPTV, 6 per cent of global […]
A survey by UK specialist lawyers Wiggin reports that 70 per cent of respondents said that they watch TV while browsing the Internet or using another device. 47 per cent said they were using social media sites while viewing linear TV and 52 per cent used the Internet to find out more about the show […]
A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research, evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. […]
In advance of the London 2012 Olympics, UK DTT platform Freeview has unveiled new consumer research which it suggests contain important reminders for the television industry, with the prospect of the Games representing a watershed for technologies such as 3DTV and Mobile TV. The research of 2,000 people indicates that what consumers want most are […]
Findings from a comprehensive study reveal that Mobile Digital Television will play an important role in the lives of consumers because it offers the convenience, simplicity and immediacy of live broadcast TV on a variety of portable electronic devices. The study, commissioned by the Open Mobile Video Coalition (OMVC) – a voluntary association of television […]
Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to Tapping Into Tabletomics, a new study from by Viacom. The research examines consumer behaviour and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience. Drawing on a national online survey of […]
An Apple TV set has the potential to be a huge hit with consumers, according to the findings of a new research report. Strategic marketing and research consultancy KAE and online polls specialist Toluna, have teamed up to release a major new study illustrating how large manufacturers could lose out if Apple launches a physical […]