Advanced Television

Consumer Behaviour

Analyst: Netflix success aids OTT growth

An increasing number of US consumers are viewing TV content via the Internet, especially the 18-24 demographic, according to a blog from John Buffone, Director, Devices, NPD Connected Intelligence, who nevertheless highlights from personal experience that awareness of streaming services and devices is not universal.
“When you are one of the 25 million Netflix US streaming subscribers […]

January 23, 2013By Colin Mann

TV Everywhere tops pay-TV in awareness, use

Findings from research firm GfK among pay-TV households reveal that their awareness and use of free TV Everywhere (TVE) capabilities from television networks is higher than for similar capabilities that are built into most pay-TV subscription packages. For the new study, TV Everywhere 2012: A How People Use Media Report, GfK screened 1,275 people (ages […]

January 23, 2013

90% of Londoners want their own TV station

In a survey of streetlife.com’s 40,000 London users, about 9 out of 10 are proud to live in London and want a dedicated London TV station. This was one of the findings by a survey this month for the Channel 6 Consortium which is bidding for the London TV franchise due to be awarded next […]

January 23, 2013

51% prefer catch-up on TV, 49% not heard of YouView

Research from Twonky, the connected home experts, shows that over half of the UK (51 per cent) prefer to watch catch-up services on a TV, rather than a smartphone or tablet. Only 19 per cent of people surveyed say that convenience is more important than screen size. The last 12 months has seen a plethora […]

January 21, 2013

Smartphones, tablets mean ‘digital multi-tasking’

Consumers worldwide are embracing myriad new ways to consume digital media content, while appetite for media in its traditional forms seems as robust as ever. With smartphones and tablets becoming ever more popular and technology companies enabling a wealth of new content, consumers worldwide want  more media experiences, on more devices which means consumers are […]

January 21, 2013

Virgin Media: 4G is too expensive

A Virgin Media survey has revealed that 90 per cent of UK consumers won’t change mobile operators just for 4G, with most thinking the service is too expensive. The Internet service provider carried out a survey of 2,000 smartphone subscribers, 1,800 of which answered that they won’t be switching to a 4G mobile operator yet. […]

January 17, 2013

US watched 39bn online videos in December

comScore, a specialist in measuring the digital world, has released data from the comScore Video Metrix service showing that 182 million US Internet users watched 38.7 billion online videos in December, while video ad views totaled 11.3 billion. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property […]

January 15, 2013

TDG: US pay-TV has peaked

According to forecasts from TDG, the number of US households that subscribe to traditional ‘cable-like’ pay-TV peaked in the last two years and is projected to decline from nearly 101 million in 2012 to less than 95 million in 2017. TDG believes that the number of pay-TV subscribers will undergo a noticeable decline in the […]

January 11, 2013

Consumers embrace HDTV built-in features

Consumers are using the built-in features on their HDTV at a high rate, with an increasing number gaining access to Web-enabled content directly through their televisions, according to research by The Consumer Electronics Association (CEA). More than one in five US adults owns a smart app-enabled HDTV and almost all (90 per cent) use the […]

January 7, 2013

iPlayer top UK brand

Topping a poll of ‘good’ brands for 2012 was the BBC iPlayer with a score of 30, followed by department store John Lewis at 24.6 and Amazon in third with 24.1. BrandIndex pollsters questioned a different set of 2,000 people every day, asking whether they had heard anything positive or negative through advertising, the media […]

December 27, 2012