Advanced Television

Consumer Behaviour

Physical media spend declines in US households

Research from IHS Screen Digest suggests that American viewing tastes are shifting away from discs and toward online video, with the information and analytics provider reporting that US households in 2011 decreased their spending on physical media purchases and rentals at a double-digit rate. Average spending on physical video media per US video household owning […]

June 4, 2012

Half smartphone video consumption in the home

Independent online video technology company Tremor Video has unveiled research that indicates viewers are no longer confining content to specific devices in era of seamless connectivity, with tablet and Connected TV viewing on the rise. The study, conducted in partnership with research-based strategic consulting firm Frank N Magid Associates, suggests that viewers are moving seamlessly […]

May 31, 2012

Ooyala: Online video kills TV schedule

Ooyala, a provider of digital video technology, analytics and services, has released its Q1 2012 Video Index report revealing current global trends in digital video consumption. Among the findings, the report demonstrates dramatically increased viewer engagement across web-connected devices; more time spent online with premium, long-form entertainment; and evolving time-of-day and day-of-week consumption patterns across […]

May 30, 2012

4m England fans to buy a new TV for Euro 2012

Four million football fans are planning to pick up a new TV ahead of the European Championships. Research from shopping website VoucherCodes.co.uk reveals three quarters of consumers will be following Euro 2012 at home and almost one in ten (nine per cent) will be purchasing a new TV to watch it on. These findings are […]

May 29, 2012

Rovi STB data reveals IPG reliance

Set-top box data research from Rovi into consumer engagement with Interactive Programming Guides (IPG) has revealed that 94 per cent of homes now visit the TV listings grid on a weekly basis. Rovi also found that on average, Guide users visit the TV listings grid 15 times daily and interact with it for a combined […]

May 23, 2012

Viewers still prefer Live TV

Seventy-five  per cent of viewers still prefer to watch some TV live according to a survey by Digital Spy, the UK entertainment news site. The research also shows that despite being keen to watch shows live, nearly two-thirds (59 per cent) multi-task, viewing a second screen while they watch a TV, surfing the web, checking […]

May 22, 2012

Consumer engagement with 3D remains low

Sales of 3D TVs are on the rise in the US as first quarter volumes grew nearly 74 per cent in units and 64 per cent in revenue over last year, according to market research company The NPD Group. 3D TVs accounted for 11 per cent of all flat-panel TV sales in Q1, nearly double […]

May 21, 2012

RESEARCH: Connected devices commonplace

Futuresource has released a study, conducted in the spring of 2012 in the USA, UK, France and Germany that surveyed more than 4,000 consumers on their usage of and attitudes to connected TVs, smartphones, tablets and eBooks/eReaders. Key findings from the study included the fact that three-quarters of connected TV owners are using their TV […]

May 17, 2012

Digital devices drive multiscreen advertising

Studies by Ipsos MediaCT and HearWatchSay shows that multitasking is a popular activity while consumers are watching live TV, with 63 per cent of respondents reporting that they used a connected device for at least a few minutes the last time they watched live TV. Fifteen per cent used more than one device. The survey […]

May 17, 2012

Connected TV boosts online shopping

New research by retail experts Conlumino, commissioned by eBay, reveals that the retail industry is on the cusp of a third wave of technological revolution. After online and mobile, a new wave of shopping technologies will again present opportunities and challenges for the industry. Interactive TV will have the most influence, as by the end […]

May 17, 2012