LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]
While no US streaming services are currently beating Netflix, Prime Video is ahead of the rest of the pack, ranking No. 2 for overall experience, content appeal and ad experience reports MX8 Labs. In a survey of over 5,800 respondents, 63 per cent say they’ve recently watched Prime Video, the highest share outside of Netflix […]
YouTube has revealed new insights about viewing in the living room. Total daily viewing via a TV set has reached 1 billion hours, the Google division said. The scale is consistent with Nielsen’s monthly Gauge report, where YouTube has consistently outranked Netflix and other streamers. Viewing time of sports content via TV sets rose 30 […]
Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]
With paid streaming totalling 1.8 billion subscriptions today, Ampere Analysis predicts over 2 billion subs will be taken up globally by 2029. This milestone will be achieved by combining US streaming giants’ international expansion and success at minimising password sharing. Further key highlights from the analysis: The milestone will come less than a decade after […]
Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]
Despute global trends to the contrary, Italian TV viewership increased by 1.1 per cent in 2024, driven by both traditional and connected TV. As detailed in the 2024 Yearbook of Italian Television by the Research Center on Television and Audiovisuals (CeRTA), this growth is primarily driven by streaming. Rai 1 remains the dominant channel, holding […]
DTS, a wholly owned subsidiary of entertainment technology company Xperi, has released its connected car report, Vehicle Ownership and its Role as a Third Space: Alive, Well and Enduring. The report confirmed the importance of personal vehicle ownership to today’s consumers and reveals that car owners continue to view their vehicle as an important third […]
Revry, the LGBTQ+ streaming media network, has released its Q3 2024 viewership findings, revealing a surge in audience engagement with queer-centric programming. The report, Q3 2024 LGBTQ+ Viewership Trends, provides an analysis of streaming preferences and offers advertisers data-driven strategies to build authentic connections with LGBTQ+ audiences. Key takeaways from the report include: Surge in […]
A nationwide survey from Sky TV has revealed a list of the most enduring and well-loved phrases from British TV. Top of the list is Del Boy’s iconic “Lovely Jubbly” (37 per cent) from Only Fools and Horses and Homer’s “D’oh” from The Simpsons (25 per cent). “Here’s one I made earlier” from Blue Peter […]