Advanced Television

Consumer Behaviour

Research: ARPU for US bundled services increasing

Parks Associates’ Home Services Dashboard, an ongoing research project analysing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023. Tested traditional service bundles include mobile plans, pay-TV with live TV channels, home phone, and professionally monitored security. […]

December 19, 2024

CNN viewership slump

CNN has plummeted to an all-time low in viewership among the crucial 25-to-54 demographic. The news network, already in the throes of a significant restructuring which includes anticipated mass layoffs, averaged just 92,000 viewers in this demographic throughout the year, marking a 1 per cent decrease from the previous year’s nadir of 94,000, according to […]

December 19, 2024

ITV: Mr Bates vs The Post Office is 2024’s biggest drama

As 2024 comes to a close, audience data for the year to date reveals that ITV programmes have come out on top across a wide range of genres. Mr Bates vs The Post Office is 2024’s biggest drama, and I’m a Celebrity…Get Me Out of Here! continues to claim the top spot as the UK’s […]

December 19, 2024

Report: UK is a nation of split-screeners

The UK has become a nation of split-screeners, secret streamers and event schemers according to research commissioned by BT Group. Network Wrapped is a new annual study that combines mobile and broadband data with consumer insights to reveal the latest trends around how the British public engaged with the biggest cultural moments of the year, […]

December 18, 2024

Data: C4 Paralympic coverage shifts public perceptions

Channel 4’s coverage of the Paris 2024 Paralympic Games has had a profound impact on viewers perception of disability, according to new research, which surveyed more than 400 viewers. The data suggest that nearly everyone (96 per cent) who watched the Games – which reached some 20 million people across the UK in August and […]

December 18, 2024

Study: Brits struggle to set up kids’ tech presents

Despite eight in 10 parents (82 per cent) being worried about their children having unrestricted access to the internet, almost half (44 per cent) don’t understand how to add parental settings controls on new devices they’ve bought for their kids. A study from Virgin Media O2 and Internet Matters has found one in 10 parents […]

December 18, 2024

Sweden: Social media video consumption widespread

Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]

December 18, 2024

Roku: Yellowstone S5 top trending TV moment of 2024

Roku has revealed TV viewing data that uncovers what 2024 looked like on its streaming platform in the US. Season 5 of Yellowstone, which streams on Paramount+, marked the top trending TV moment of the year – with searches for the show grew 1,200 per cent between October and November 2024. Further highlights include: The […]

December 18, 2024

Survey: High demand for more Irish language content

Coimisiún na Meán has published the results of its Irish Language in Media Survey. The survey was conducted to inform a wider Review, currently underway, of the provision of Irish language services and content across media. One in five respondents said they found it easy to find content they enjoy in the Irish language on […]

December 17, 2024

Report: UK comms prices biggest drop in 2024

Average prices for fixed broadband and landline bundles have generally fallen in real terms between 2023 and 2024, with the fastest packages seeing the biggest drop, according to regulator Ofcom’s annual pricing trends report. Over the last year, average standard ‘list’ prices for ‘dual-play’ ultrafast (300 Mbit/s or more) and landline deals fell by 9 […]

December 12, 2024