UK 18-24 year olds are moving their TV watching online fast according to YouGov the pollsters. Their survey notes 67 per cent of 18-24 year-olds watch all forms of linear or on-demand TV via a TV set on a daily basis, compared with 79 per cent of 25-34 year-olds, 83 per cent of 35-44 year-olds […]
For the third year in a row, Nielsen reports big increases in the amount of time spent streaming video via game consoles, with users now spending 22 per cent of their time streaming movies and TV programmes, up from 19 per cent in 2011 and 13 per cent in 2010. The study also found that […]
Consumer insight firm Nielsen has identified a group that despite not viewing TV content via traditional methods are nevertheless consuming measurable amounts. Nielsen notes that most people watch TV in their living rooms using traditional cable or satellite options, reporting that more than 95 per cent of Americans get their information and entertainment that way. […]
For years, US consumers have had three simple criteria when buying a television: price, size and picture quality. While those factors remain, American television buyers now are placing increased importance on technology features, including Internet connectivity and 3D display, according to the Smart TV Consumer Survey conducted by the IHS Screen Digest TV Systems Service […]
The value of traditional pay-TV service like cable, satellite, and telco TV appears to be waning according to research by TDG. While close to 90 per cent of broadband subscribers are still on the pay-TV dole – a testament to its importance in daily consumer lives – the perceived value of the service relative to […]
TV shopping channels in Europe have developed into modern multi-channel providers. The active providers in the core European markets of Germany, the UK, Italy and France currently generate an annual turnover of almost €4 billion – with a predicted increase to €5.3 billion by 2017. These are the results of the study conducted by Goldmedia […]
ITV Commercial has revealed its findings following the trial of a new interactive advertising format, Ad Sync, which found that dual-screen advertising drives stronger engagement and post-advertising actions. Last year, during The X Factor finals, ITV created a new interactive ad format which allowed viewers to explore more about the advertiser’s products or services using […]
A new era of television consumption is being ushered in across Central Eastern Europe, Middle East and Africa (CEEMEA) according to a report by Discovery Networks, which also suggests that supercharged by the digital age, audiences led by the young and early adopters are showing an increasing appetite for new TV services that complement existing […]
Ooyala, the video streaming, analytics and monetisation platform provider, has released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is shifting online and explains why content providers are experimenting with new types of premium content […]
The results of Rovi’s Consumer Mobile Streaming survey has revealed high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video content on mobile devices with users clamoring for more TV shows and movies, and a strong overall […]