Advanced Television

Consumer Behaviour

NFL: Texans at Chiefs sees record viewership for ESPN

ESPN’s 2025 NFL Divisional Round presentation delivered a record-breaking audience across ESPN platforms in the US, as the Houston Texans at the Kansas City Chiefs on January 18th became the company’s most-watched NFL game of all-time. The 32.7 million viewers surpass every NFL on ESPN game, playoffs and regular season, since 1987 (38 seasons), the […]

January 21, 2025

Research: Just 1 in 10 Brits recycle smartphones

Research from Virgin Media O2 has revealed the average UK household is sat on over £218 (€258) worth of unwanted mobile phones, but only one in ten (11 per cent) Brits has traded in a device in the last five years. In response, Virgin Media O2 is encouraging them to trade in their old smartphones […]

January 17, 2025

Report: Music industry nears 5 trillion streams in 2024

Luminate, the entertainment industry’s data partner, has unveiled its 2024 Year-End Music Report. Drawing on 23 trillion data points from thousands of artists and core data from over 500 authorised partners spanning digital, retail and airplay, it provides a data-driven look at the key trends shaping the global music industry in the past year. Rob […]

January 16, 2025

Research: Human rights harms evident across post-production

Research has found that many of those working in post production have their human rights impacted in a range of troubling ways. The research, which used existing data sets and involved in-depth interviews with 28 individuals, found evidence of systemic issues across all aspects of post production, including exploitative working practices, significant detrimental impacts on […]

January 16, 2025

Study: Optimal balance between CTV, linear TV investments

LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a  study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]

January 15, 2025

Survey: 38% UK keen to start year with digital detox

Consumers are keen to start the new year with a digital detox, with more than a third (38 per cent) recognising the negative impact being online has on their well-being, according to the EY Decoding the Digital Home survey. The survey of 2,500 UK consumers looks at attitudes towards technology, media and telecoms experiences in […]

January 15, 2025

Research: Consumers don’t understand AI yet

AI is rapidly changing the way people are interacting with entertainment and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing and distributing content. While AI tools are being used to create images, music, scripts, ads and other video content, the lines between what’s ‘real’ and ‘fake’ are becoming even blurrier […]

January 14, 2025

Survey: 37% Brits envisage no terrestrial TV in 20 years

Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]

January 14, 2025

Data: UK men concerned about impact of social media

Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]

January 14, 2025

Netflix out draws BBC1

Netflix was the most-watched TV service in the UK for three months last year, overtaking BBC1 for the first time. Outranking Britain’s most popular channel may not have been permanent, but it is a significant milestone in the rivalry between traditional broadcasters and global streamers. The BBC said it was “meaningless” to compare the entirety […]

January 13, 2025