Advanced Television

Consumer Behaviour

Your Fault sets Prime Video viewing record

Prime Video has revealed that Spanish Original young adult movie Your Fault has become the most-watched International Original on Prime Video ever at launch. The sequel from Mercedes Ron’s best-selling the Culpables book trilogy, Your Fault, launched on Prime Video on December 27th 2024 in 240 countries and territories worldwide. At launch, Your Fault, ranked […]

January 28, 2025

Data: 8.3m views for Coldplay live on Disney+ Hotstar

Disney+ Hotstar’s exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad attracted 8.3 million views and garnered 165 million minutes of watch time. Viewers tuned in from all parts of the country with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu and West Bengal contributing 85 per cent viewership. Streaming […]

January 28, 2025

Research: Premiership Rugby attracting more young fans

Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]

January 27, 2025

Italy: Anti-piracy initiative hasn’t increased subs

Italy’s anti-piracy initiative, Piracy Shield, has blocked thousands of illegal streaming websites, but has not led to a rise in subscribers for legitimate platforms. Data from Italy’s Communications Authority (AgCom), which oversees the blocking system, shows viewership and subscriber numbers for DAZN remained stagnant in 2024. Brian Turnbow, CEO of CDLAN Italy, a cloud and […]

January 23, 2025From Branislav Pekic in Rome

Study: Global data traffic volume hits new record

DE-CIX, the Internet Exchange (IX) operator, has revealed another record-breaking milestone in the amount of global data traffic being exchanged at its locations in 2024. More than 3,400 connected networks exchanged over 68 exabytes of data traffic at DE-CIX’s locations around the world, corresponding to an increase of around 15 per cent compared to the […]

January 23, 2025

BBC: Gavin and Stacey, Wallace and Gromit pass 20m views

The latest Barb viewing data shows that Gavin and Stacey: The Finale (which aired on BBC1 on Christmas Day) is at 20.9 million viewers after 28 days, whilst Wallace and Gromit: Vengeance Most Fowl (which also premiered on BBC1 on December 25th) has reached 21.6 million views after seeing a huge uplift with audiences, particularly […]

January 23, 2025By Nik Roseveare

Data: 24.6m Americans watch Trump’s inauguration

An estimated 24.6 million Americans tuned in on January 20th to watch the inauguration of Donald Trump as 47th president of the US, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15pm ET quarter-hour. While coverage varied by network, 15 networks aired coverage of the 60th Inauguration Day events from approximately 10:30am […]

January 23, 2025

Report: YouTube achieves record share of TV watch time in US

Nielsen’s The Gauge report for the December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing in the US. These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […]

January 22, 2025

Survey: TikTok, YouTube leading platforms for US young adults

According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]

January 22, 2025

Research: Content preferences continue to diversify

Data from PlumResearch, presented at Content Americas, reveals major shifts in the TV streaming market in 2024. Consumer preferences continue to diversify, with Spanish-language content on streaming platforms rising by 73 per cent over the past five years. Additionally, content from LatAm on services like Netflix, Disney+ and Prime Video has surged by 300 per […]

January 22, 2025