Advanced Television

Consumer Behaviour

Survey: Worsening mental health in film and TV

The Film and TV Charity has published its full assessment of the 2024 Looking Glass Survey. The report follows the earlier release of headline data that showed mental health in the industry has worsened. The full report paints a bleak picture of the state of mental health and wellbeing among professionals working behind the scenes […]

February 4, 2025

Data: UK SVoD homes dip; Ad-tier take up continues

Barb, the UK organisation that compiles audience measurement and television ratings, has released data from its Establishment Survey showing that 20 million UK homes (68.3 per cent) had access to an SVoD service in Q4 2024. This is a slight dip from 20.1 million UK homes (68.8 per cent) in Q2. Barb has again shared […]

February 3, 2025

Portugal: SVoD usage at record high, but plateauing

SVoD services continue to be increasingly popular in Portugal, reaching a record high in usage. Marktest’s BStream study found that 52 per cent of Portuguese people aged 15 and over now use streaming platforms, the highest percentage since the study began in 2021. Whilst usage grew by one per cent between September and December 2024 […]

January 31, 2025From Branislav Pekic in Rome

Data: Fool Me Once most viewed streaming title of 2024 in Europe

Digital i, a provider of cross-platform global streaming data and analysis, has unveiled the top-performing streaming titles among European audiences in 2024. The research, covering Netflix, Disney+, Max and Prime Video for the UK, France, Italy, Germany, Spain and the Nordics (Denmark, Finland, Norway and Sweden), where those services are available, offers a deep dive […]

January 31, 2025

Data: Holiday boost for Prime Video subs

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the British streaming market. The findings from Q4 2024 reveal a significant shift towards ad-supported streaming options, a surge in Prime subscriptions driven by seasonal shopping trends, and a compelling content catalogue from household staple Netflix. Kantar’s EoD […]

January 29, 2025

France: A third of content consumption now on-demand

In 2024, for the first time, smartphones outnumbered TV sets in French households, with 92 per cent owning at least one smartphone, versus 90 per cent for a TV set, 87 per cent for a laptop, 72 per cent for a connected TV and 48 per cent for a tablet, according to Médiamétrie’s TV year […]

January 29, 2025From Pascale Paoli-Lebailly in Paris

Research: Over 700,000 Swedish homes access pirate content

At the beginning of 2024, the Swedish government initiated an investigation which aims to review the national film policy. Now, the government has decided on an additional directive for the ongoing investigation. The additional directive includes analysing the need for, and conditions under which, a ban on private individuals that use illegal streaming could be […]

January 29, 2025

Research: In-car radio listeners favour solo artists

DTS, a specialist in next-generation audio and a wholly owned subsidiary of Xperi, has released the Top Most Listened-To Songs In-Vehicle for Q4 2024 in the UK, US and globally, based on data gathered by the DTS AutoStage Broadcaster Portal. The stand-out trend for the quarter was the staying power of chart-toppers by Shaboozey, Sabrina […]

January 29, 2025

Data: UK M&E industry valued at £30bn in 2024

Full market data for 2024 has been released by the British Association for Screen Entertainment (BASE) in association with the Official Charts Company that confirms that video is officially the most popular form of entertainment in the UK. The total value of the media and entertainment industry in the UK in 2024 was £30 billion […]

January 28, 2025

Survey: Social video beats traditional TV for young viewers

Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok plays an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, Video Redefined explores how traditional long-form content co-exists with the many new […]

January 28, 2025