During Q4 2024, nearly two million 15–74-year-olds listened to podcasts an average day in Sweden, reports Mediavision. This indicates strong growth in podcast listenership over the past year, with an increase of 20 per cent. Compared to 2022, growth is even bigger. This trend shows that podcast listening continues to set new records, as people […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled Stadium to Screen, which reports on the evolving habits of sports viewers across the UK, US and Canada. The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new […]
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]
Consumption of long-form content on YouTube is rising rapidly in the US, accounting for 73 per cent of all viewing time on the platform by the end of October 2024, according to research by Digital i, a provider of cross-platform streaming data and analysis. Findings showed that average viewing time spent by US YouTube users […]
Global has seen another consecutive quarter of growth, its sixth in a row, outperforming the commercial radio market and delivering another strong set of RAJAR figures (Q4 2024, 16th September 2024 – 15th December 2024), with 29.24 million people tuning in each week to Global’s brands with gains in reach and share in both the last quarter […]
Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services. Additionally, 12 per cent of US internet households are cord-nevers, who have never subscribed to any sort of traditional pay-TV. The Dashboard […]
Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
Virgin Media O2 is urging parents and guardians to speak to teens about the risks of scam texts, as new research reveals a quarter (26 per cent) of 13-to-16-year-olds are likely to be lured in by a scam text. It comes as Virgin Media O2 blocked 168 million suspected fraudulent text messages over the past […]
Stream Hatchet, a streaming analytics and business intelligence platform and subsidiary of GameSquare, has released its 2024 live streaming trends report, which offers an analysis of the recent state of the live-streaming market, including the popularity of gaming streaming platforms, game publisher IP, popular media and creators. “Stream Hatchet’s 2024 report shows the resurgence of […]