The British sense of humour is a key reason why young Europeans watch UK-made television shows and films, research has revealed. A report, led by researchers at King’s College London, found that ‘humour’ was the word most associated with UK television shows and films when 16–34-year-olds in Denmark, Germany, Italy and the Netherlands were asked […]
With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]
Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]
Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]
LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]
A study released in support of Safer Internet Day 2025 (February 11th), has uncovered concerning risks for users of illegal streaming sites. The research reveals that 76 per cent of the UK’s 30 most-visited pirate sites are actively exposing users to scams, financial fraud, and explicit content – posing a serious threat to online safety. […]
A new study, released in support of Safer Internet Day 2025 (February 11th), has uncovered concerning risks for users of illegal streaming sites. The research reveals that 76 per cent of the UK’s 30 most-visited pirate sites are actively exposing users to scams, financial fraud, and explicit content—posing a serious threat to online safety. To […]
ITV1’s coverage of the SIx Nations rugby match between England and France on February 8th was watched by a peak of 6 million across all devices, giving ITV1 its biggest peak audience of the year so far and helping secure ITV’s most watched weekend since Euro 2024. The England vs France coverage averaged 4.3 million […]
System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]