The 18th edition of TATA Indian Premier League (IPL) drew record viewership across JioHotstar and Star Sports Network in India. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an enhanced cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first 3 matches was […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after essentials, while 88 per cent hope to maintain or reduce spending across most categories this year (Source: DCM/everyday people 2025). This makes it more important than […]
According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]
Research reveals that 73 per cent of UK adults see data centres as key to innovation, in a major indicator that the public is supportive of the UK Government’s strategy to push forward data centre investment. In January, the Government announced plans to ‘turbocharge AI’, fuelled by expansions to data centre infrastructure. Research conducted by […]
According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]
Netflix series Adolescence has become the first streaming show to top the UK’s weekly TV ratings. The first episode of the crime drama was watched by 6.45 million people in its first week, according to ratings body Barb, citing data from March 10th to March 16th. This is the largest audience for any streaming TV […]
French bodies L’Arcep, le Conseil général de l’économie, l’Arcom et l’Agence nationale de la cohésion des territoires (ANCT) have published the findings of the Baromètre du numérique (Digital Market Barometer), an annual survey conducted by CREDOC in 2024 on the adoption of digital devices, and how their use has evolved over time. Digital devices have […]
According to research by O2, nearly half (42 per cent) of British mobile phone users are paying for additional mobile storage, with photos, videos and unused apps being the main culprits of storage consumption. The true cost of being a digital hoarder has been revealed, as research reveals Millennials admit to paying over six times […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]