Advanced Television

Consumer Behaviour

Nielsen: US streaming consumption continues to set records

For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]

May 20, 2025

Italy: SVoD subs increase, but viewing declines

SVoD platforms in Italy saw 15.5 million unique users in December 2024, a rise of 453,000 from December 2023, according to data from the Communications Authority (AgCom). Netflix, however, experienced a 5.6 per cent decline in average unique users in 2024, down to 8.2 million. Prime Video, Disney+ and Now (Sky) all saw growth, reaching […]

May 20, 2025From Branislav Pekic in Rome

Research: 45% of customers would switch brands after service disruption

Research from Recurly, the subscription and billing platform, puts a spotlight on consumer frustrations, retention challenges and strategies for success in high-traffic periods, revealing that nearly half (45 per cent) of consumers would likely switch to a competitor if they experienced service disruptions during critical moments. Businesses must prioritise peak performance and retention strategies or […]

May 20, 2025

Ofcom: Sports stars, pundits suffer impact of online abuse

Online abuse is having a significant impact on the ability of sportspeople and pundits to do their jobs, live their lives and express themselves, according to research published by Ofcom. As part of Ofcom’s work to implement the UK’s Online Safety Act, the regulator will produce a Code of Practice on how certain ‘categorised’ services […]

May 16, 2025

Report: 52% of UK CTV viewers prefer streaming

LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]

May 15, 2025

Report: YouTube dominates attention, ad recall in UK Families

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]

May 15, 2025

Research: Norway tops Nordic region for SVoD subs

Paid streaming subscriptions have reached an all-time high in Norway, with nearly 80 per cent of households now paying for at least one service. This represents a year-over-year growth of 6 per cent, according to data from Mediavision’s Nordic TV & Streaming analysis. Norway now leads the Nordic region in streaming uptake, well ahead of […]

May 15, 2025

Record-breaking Q1 for BBC Sounds

RAJAR figures show how audiences consumed audio content from the BBC during the first quarter of 2025, both live and on-demand. According to the latest figures for the period, 31.4 million people tuned in each week for live output across BBC’s radio stations, with a share of 43.1 per cent. Audiences chose to start their […]

May 15, 2025

Data: Heart becomes UK’s #1 radio brand

Global’s Heart has become the UK’s most popular radio brand, reaching 13.4 million listeners every week, overtaking Radio 2 for the first time, according to RAJAR (Radio Joint Audience Research Limited). Global delivered a strong set of Q1 2025 figures, with a record 27.3 per cent of all radio listening, and more than 29 million people […]

May 15, 2025

Research: 91% of consumers impacted by poor digital experiences

Conviva, a specialist in real-time performance analytics, has published the results of its global research, the 2025 State of Digital Experience Report. In today’s attention economy, delivering exceptional digital experiences has become a make-or-break-differentiator across industries. However, the report reveals rising dissatisfaction as consumers grow increasingly impatient with poor online experiences. A huge 91 per […]

May 14, 2025