Advanced Television

Consumer Behaviour

Barb: Nearly 61% of UK homes have Netflix

Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]

February 5, 2026By Nik Roseveare

Data: News takes record share of UK radio listening

News Broadcasting has achieved another set of standout RAJAR results for the survey period ending December 14th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered a record market share of 4.5 per cent with 46 million listening hours, up 4.6 per […]

February 5, 2026By Nik Roseveare

Ofcom: “1.6m have used One Touch Switch”

Over 1.6 million customers have switched landline or broadband provider using One Touch Switch process since it launched a year ago, reports media regulator Ofcom. One Touch Switch allows simple switching for broadband and landline customers, regardless of which network they are with. Under a ‘one touch’ process, customers now only have to contact their […]

February 3, 2026

Germany: YouTube, VoD dominate kids’ media habits

Precisify, the cross-platform media intelligence specialist, has released its Precisify Insights: Kids Germany report. Following the success of its kids insights reports in the US, UK and Australia, Precisify is now expanding the Insights: Kids series into Germany as part of its broader European growth strategy. “These data findings give us the clearest picture yet […]

January 29, 2026

Study: Creator content reducing TV and movie consumption

YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]

January 28, 2026

Survey reveals looming risk for Japanese ISPs

At the Wireless Global Congress (WGC) APAC 2026 in Tokyo, Airties, a provider of AI-driven software for ISPs, has revealed findings from a commissioned consumer survey, independently conducted by Qualtrics, of more than 1,000 Japanese households. The survey revealed a potential churn crisis for home ISPs in Japan: approximately one-quarter of households are considering switching […]

January 27, 2026

Data: The Traitors season 4 most read about yet

The latest season of BBC One’s The Traitors is the most popular yet, generating more readership interest than any prior edition except for 2025’s celebrity spin-off, data from Taboola shows. Taboola’s readership data, taken from its network of UK publishers, shows that articles about The Traitors season 4 generated 3.6 million pageviews in the two […]

January 26, 2026

Report: Young audiences increasingly relying on influencers for news

How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]

January 23, 2026

Study: FAST viewership seeing exponential growth

Research from Roku, the streaming specialist, and Horizon Futures Group shows FAST is reshaping how viewers engage with content in a new, cable-like experience and what this means for advertisers. The study, based on Roku’s proprietary viewership data spanning 90 million households alongside surveys of 1,500 streamers, shows that adoption of FAST has increased dramatically […]

January 23, 2026

Survey: UK households push back on streaming price hikes

More than half of UK households (59 per cent) are worried about streaming annual price increases according to the latest EY Decoding the Digital Home Study. The survey of 2,000 UK consumers, which reviews attitudes towards technology, media and telecoms (TMT) found that most consumers believe streaming platform price hikes (65 per cent) are unfair […]

January 22, 2026