TVB, the trade association of America’s local broadcast television industry, has released findings from a study analysing multimedia use and effectiveness. The 2026 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, examined media use among US adults (aged 18+) on over 20 traditional and digital media platforms including free, paid ad-supported, and advertising-free […]
Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]
Following the BAFTAs ceremony on February 22nd, analysis from the British Board of Film Classification (BBFC) has revealed a widening gap between box office success and critical acclaim in the UK over the last four decades. Analysing nearly 37 years of BBFC age rating data – ranging back to 1989 when the 12 age rating […]
European Broadcasting Union (EBU) Member broadcasters have delivered their most successful Winter Olympic Games ever, with Milano Cortina 2026 achieving record-breaking reach and exceptional engagement across Europe. Spanning linear and digital platforms, public service media consistently outperformed their typical market shares, dominating national viewing charts and bringing the Games to hundreds of millions of viewers […]
In-car audio is changing fast. For decades, the experience was defined by radios and CD players. Today, the smartphone has taken control, reports Futuresource. The company’s Automotive Perspectives report shows that more than half of drivers across major markets now rely on their phones as the primary source of audio. This shift creates a new […]
The 7th edition of Altman Solon’s Global Sports Survey finds the sports sector entering a new growth cycle, supported by strong industry confidence and changing fan viewing behavior. The study includes input from 250 senior global sports executives and a survey of 6,000 sports fans across the US, UK, Germany, Spain, Italy, and France. Industry […]
Older Brits are risking thousands of pounds by streaming illegal content online, as research reveals that they are far less likely to be aware of the dangers of getting hacked than the national average. Data from BeStreamWise, a cross-industry initiative which aims to help consumers stay safe while watching content they love, shows that two […]
CBC/Radio-Canada’s coverage of the Olympic Winter Games Milano Cortina 2026 reached 30.5 million viewers in Canada across its English and French television networks and broadcast partners TSN, Sportsnet and RDS. CBC/Radio-Canada’s digital platforms drew a total of over 89 million streams on CBC Gem and ICI TOU.TV, the CBC News app (iOS / Android) and the Radio-Canada Info app (iOS / Android), […]
Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]
BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming. Across the Winter Olympic Games in 2026, there were 83 million streams and over 44 million total streamed hours online via BBC iPlayer, the BBC Sport website and the BBC Sport app, […]