Advanced Television

Consumer Behaviour

Channel 4 “fastest-growing major streamer among adults”

Channel 4 has reported that it “led the way” in converting youth audiences to streaming in 2025, while growth among adults outpaced the biggest streaming platforms in the UK. Channel 4’s 16-34 viewers streamed 53 per cent of their overall Channel 4 viewing across 2025 – the first time a major commercial broadcaster has passed […]

January 16, 2026

Freely surpasses 1m weekly users

Everyone TV has announced that its free live and on‑demand streaming platform, Freely, surpassed 1 million weekly users across the Christmas week (commencing December 22nd). Data shows accelerated growth, which has continued into 2026, doubling since the half a million users previously announced in September 2025. This makes Freely the fastest growing TV platform in […]

January 15, 2026By Nik Roseveare

Survey: Audiences’ top AI concern is blurred reality

In an era when artificial intelligence (AI) is increasingly woven into creative pipelines, the question of how consumers feel about AI’s role in entertainment has moved from speculative to urgent. A survey from Hub Entertainment Research finds that while consumers increasingly expect AI to reshape everyday life, their acceptance of AI in entertainment depends heavily […]

January 15, 2026

Report: UK pirate sport streams up 100% in 3 years

The number of illegal streams of sports event in Britain has more than doubled to 3.6 billion in the past three years according to a report from The Campaign for Fairer Gambling (CFG). The CFG’s 2024-25 report also highlights that there is a symbiotic relationship between sports piracy and unlicensed gambling, with 89 per cent […]

January 15, 2026

UKTV reports record audiences in 2025

UKTV has reported that it achieved its best performance on record in 2025, growing VoD viewing, linear share and its Share of Commercial Impacts (SOCI – a measure of UKTV’s share of the commercial TV audience). Following strong growth in 2024, the BBC Studios-owned broadcaster saw direct-to-consumer views to its free streaming service U grow […]

January 15, 2026

Uswitch: Broadband bills to rise by up to 4x rate of inflation

Millions of UK households are facing telco price rises up to four times the rate of inflation this April, as the industry marks one year since the launch of Ofcom’s ‘pounds and pence’ pricing rules. Analysis from Uswitch, the comparison and switching service, reveals that while inflation currently sits at 3.2 per cent, some mobile […]

January 15, 2026

Report: Consumers managing subscriptions more actively

Recurly, a subscription growth platform, has released its 2026 State of Subscriptions report. US consumers are changing how they use subscriptions, and the shift is making the business model stronger. Rather than treating subscriptions as ‘set it and forget it’ expenses, consumers are managing them more actively. They pause when they need a break, cancel […]

January 15, 2026

Research: 49m unused gaming consoles in UK

With gamers powering up new consoles and video games at Christmas, the upgrade in new tech has resulted in approximately 49 million old consoles sitting unused in UK homes, according to research from Virgin Media O2. In total, the combined value of this unused tech has been calculated at £4.14 billion. The build-up of unused […]

January 9, 2026

Australia: Ashes sets viewing record on Kayo Sports

The 2025/26 Ashes series has recorded the highest average audience of any Test series on Kayo Sports, and across all Foxtel Group platforms in Australia.The series, which saw Australia  thump England, 4-1, also recorded 1.3 billion minutes streamed, making it the most streamed ever on Kayo Sports, and across all Foxtel Group platforms. Kayo Sports audiences […]

January 9, 2026

Research: 61% US homes use smart TV as primary streaming device

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]

January 8, 2026