Advanced Television

Consumer Behaviour

Research: Live rights reducing churn for streamers

WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41,  […]

October 14, 2025

Data: Spanish streaming titles have biggest hit-rate

ICEX Spain Trade & Investment and Parrot Analytics have presented data at MIPCOM showing Spain has achieved a 26.1 per cent ‘hit-rate’ – the highest in Europe and Hispanic markets – underscoring Spain’s efficiency as a producer of exportable streaming hits. Spain’s slate now accounts for 6.47 per cent of global non-English streaming revenue (from […]

October 14, 2025

Survey: Gen Alpha spends more time gaming than watching TV

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]

October 13, 2025

Channel 4 streaming minutes up 36% YoY

Channel 4 has posted its best-ever day on record for streaming views (October 7th), and reports it was the biggest streamer among commercial broadcasters for 16-34 viewing in September (460 million viewer minutes). According to BARB data, Channel 4 streaming viewer minutes grew by 36 per cent year on year in September, putting it ahead […]

October 10, 2025

Survey: 45% say TV has negatively impacted mental wellbeing

Research from the BBFC shows that two in five young people (45 per cent) have watched a film or TV series that negatively affected their mental wellbeing. Of those, almost all (97 per cent) said the content had some impact on them with nearly half (46 per cent) saying it stayed with them for a […]

October 10, 2025

Research: US streaming audiences riding nostalgia wave

Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]

October 9, 2025

Survey: Third of consumers considering switching ISPs

In advance of the 2025 Network X conference, Airties, a specialist in AI-driven software that improves the connectivity experience, has announced findings from a consumer survey, independently conducted by Qualtrics, of more than 2,000 households across the US and UK. The survey revealed a looming churn crisis for ISPs: approximately one-third of households are considering […]

October 9, 2025

Report: Music fandom is a cultural currency

Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]

October 8, 2025

Research: 41% of Gen Z shares data for convenience

Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]

October 7, 2025

Report: Streaming patterns mirror traditional TV

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q2 2025 Video Trends Report detailing a fragmented but vibrant entertainment landscape, where video remains king for consumers in the US and Canada. Most notably, the data shows that video service bundles continue to gain traction, indicating that consumers value the ability […]

October 2, 2025