In somewhat unsurprising news, Netflix has reported that the return of Stranger Things has set a new viewing record on the streaming platform. Volume 1 of the fifth and final season of the sci-fi juggernaut had the biggest premiere week for an English-language show on the Netflix Global Top 10 with 59.6 million views. Season […]
Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]
Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]
According to a survey of 2,000 people in the UK conducted by the BBFC, Home Alone has officially been voted the nations’s most beloved Christmas film receiving 20 per cent of votes – followed by Love Actually (9 per cent), It’s a Wonderful Life (8 per cent), Die Hard (5 per cent) and Elf (4 […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]
The debut season of The Celebrity Traitors concluded its run with 15 million viewers and has become the biggest title of 2025 across the UK at seven days so far this year (including both scripted, unscripted and events). The Celebrity Traitors has seen the biggest on-demand audience of any series across the market at seven […]
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are Coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous […]
Channel 4’s ‘digitally supercharged‘ Hollyoaks has continued its ratings momentum, with the channel’s flagship soap achieving a series of audience milestones during its 30th anniversary week. In a standout achievement, the episode broadcast on October 22nd, the Brookside crossover episode, has become Hollyoaks’ best-performing episode for consolidated Individuals viewing (645k) since October 2021, and its highest consolidated share […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, along with Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The Domino’s campaign presented viewers with a pizza-related trivia […]
Gracenote has updated its Data Hub with Q4 2025 data. Key highlights from the new release include a decrease in total SVoD programming compared to the previous quarter, and an uptick in sports content across both SVoD and FAST platforms. Q4 2025 Data Hub Update Highlights SVoD Video distribution across five global SVoD providers (Apple […]