Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
Amazon has launched Prime Video Channels in India, aimed at providing Prime members access to a slate of content from a diverse set of video streaming services. Prime Video Channels, acting as an intermediary, will allow Prime members in India the option for add-on subscriptions of popular OTT services and stream their content on the […]
As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]
Netflix is offering new subscribers in Kenya free access to about a quarter of its programming – but only for mobile users. The free plan is available on Android mobile phones and will not have adverts. It features Netflix movies and TV shows such as dramas including titles such as Money Heist, Bridgerton and Blood […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
The ICARO Media Group’s Azteca Now video app for smartphones and tablets has been released by TV Azteca across iOS and Android stores in Germany, Spain, and Portugal. Azteca Now’s European launch will be marketed and distributed to millions of existing viewers in TV Azteca International’s audience of more than 100 million in its distribution footprint. […]
Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]
Apple app developers will now be able to email customers and tell them how to avoid Apple’s payment systems. The current rules ban app makers from mentioning that there are ways to pay that avoid Apple’s 30 per cent cut, even through email outside the store. But as part of a $100 million legal settlement […]
Australian multiplay telco Optus says it is raising the bar on innovation with the introduction of Optus SubHub, describing it as a “world-first game-changer” that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options. SubHub complements the recently announced Optus […]