As part of the New Astro Experience, the Malaysian pay-TV operator is expanding its streaming service with more Asian entertainment by welcoming the Viu app to its platform. Astro customers can now access Viu on multi-screens, including the Ultra Box for popular shows such as K-Dramas Taxi Driver 2 and Delivery Man, as well as […]

Mobile industry trade body the GSMA has unveiled a new industry-wide initiative called GSMA Open Gateway, a framework of universal network Application Programmable Interfaces (APIs), designed to provide universal access to operator networks for developers. Launched with the support of 21 mobile network operators, the GSMA says the move represents a paradigm shift in the […]

French Internet users spent two hours and eighteen minutes surfing the internet per day in 2022, and three in four (45 million) are doing it every day. This is 10 per cent more than in 2019. According to a study by Médiamétrie, 75 per cent of this time is spent on smartphones, ahead of online […]

Super Bowl LVII on February 12th brought in an average 113 million TV viewers, according to Nielsen. But consumers weren’t merely tuning in, they were also turning to their mobile devices to make the most of Super Bowl Sunday – from ordering food to placing bets and even shopping. Mobile marketing analytics platform Adjust analysed […]

With Massachusetts becoming the latest US state to legalise sportsbook betting ahead of the Super Bowl on February 12th, data has revealed that the surge in sportsbook betting activity on mobile continues to attract new female users at a higher growth rate than men in 2022. According to real-life smartphone usage data from mobile insights […]

Connected entertainment specialist VIZIO has unveiled a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices now available in streaming. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favourite apps, movies, […]

A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]

Accelerated computing specialist Nvidia has confirmed that the high-performance GeForce NOW cloud gaming service will be coming to cars. Hyundai Motor Group; new energy vehicle manufacturer BYD, and Swedish premium electric vehicle and lifestyle brand Polestar are the first companies working with Nvidia to deliver GeForce NOW in their vehicles. The announcement expands Nvidia’s vehicle […]

AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]

Mobile marketing analytics platform, Adjust, and app intelligence provider, Apptopia, have released data on streaming app installs, sessions and session lengths pertaining to FIFA World Cup. Key insights include: Streaming app installs spiked globally during opening day. The start of the FIFA World Cup took place on November 20th and it was one of the […]