According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad spend surpassed ad spend on linear TV. This growth was driven by large investments in mobile app advertising, which is expected […]
Apple finally puts some flesh on the bones, or fruit on the vine, of Apple TV. But is it really hard core about its TV proposition? Tuning in live to its launch, it was frustrating for us media watchers that we had to wait through the new News proposition, Games proposition and Pay proposition as […]
There has been some negative sentiment on the games industry recently, with stock prices of public games companies in question in both the US and China. While being contrarian to market sentiment is always risky, it’s also possible that folks might be taking a long-term solution to a short-term problem. Digi-Capital’s Games Report forecasts that […]
Consumers are increasingly using digital technology for more than just shopping. There is a revolution occurring in how consumers access entertainment and media, for example. Thirty-eight per cent of global consumers stream entertainment at least daily, and among Gen Z consumers, cord-cutting for entertainment is at more than 50 per cent. The findings are published in […]
BitMovio has launched an open beta for its next-generation gamified video entertainment marketplace. The launch delivers an expansive update on content creator and consumer interactivity as well as access to a growing array of gamified monetisation and reward models. Users are invited globally to participate in the open beta for watching and engaging with the […]
Scottish digital media group STV is launching STV Player+, an ad-free subscription video on demand service for Scots at home and abroad. This is STV’s first direct to consumer offering and allows STV to enter the fast-growing pay-TV market for the first time. STV Player+ will provide access to all of STV’s must-see programming in […]
The BBC is to pioneer live radio broadcasts over 5G mobile networks in the first public trial of its kind. The trial in Stronsay, Orkney, could help the BBC reach more people in rural areas in future. The trial will run for an initial six weeks with potential to extend. It is part of the […]
Advanced network communications and technology solutions provider Windstream and app-based TV video delivery solutions specialist MOBITV are to launch an app-based television service, Kinetic TV, which will enable Windstream’s residential customers to access content when and where they want it, powered by the MOBITV CONNECT Platform. This television service will launch in phases, starting in […]
BT Sport is now even easier to watch with the launch of a new app on Apple TV, Samsung Smart TVs, and Xbox. In time for the UEFA Champions League knockout rounds, the app is now available on these platforms to existing BT Sport customers at no extra charge. Initially allowing access to BT Sport […]
Viacom International Media Networks (VIMN) has announced the launch of MTV’s first ever direct-to-consumer (D2C) SVoD mobile streaming app, MTV Play. The app, which is initially available only in the UK, marks a global first in providing a full MTV long form content experience in a standalone subscription app. MTV Play is targeted at younger, […]