Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
CNN+, the streaming subscription service from CNN, will debut in Q1 2022, expanding CNN’s multiplatform global reach to provide a new, additive experience that complements the core CNN linear networks and digital platforms. “CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news […]
Africa-focused mobile video network StarNews Mobile is partnering with black-owned digital platform Culture Genesis to distribute All Def Comedy and Music channels to over 430 million mobile subscribers via Orange and MTN in Africa. Initially, All Def’s Dad Jokes, Great Taste, Roast Me comedy shows and Arts & Raps and Bar Exam music shows will […]
Alchimie has extended its relationship with Samsung by providing an array of its themed channels to Samsung’s mobile app TV Plus, which is now freely available on select Samsung Galaxy tablets in the UK, France, Italy and Spain, giving access to free content on-the-go. The thirty Alchimie channels available on Samsung TV Plus run across […]
Live, live-2-VoD, and on-demand OTT platform specialist Simplestream has been selected by GB News – the newly-launched British free-to-air television news channel – to power a range of new OTT services. The latest digital offering complements the service’s mass-reach traditional linear television distribution strategy via DTH, DTT and cable through increased reach and consumer engagement. […]
Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]
The media market in Africa is booming for both home-grown and international content, but to develop further, Africans need cheaper data, faster network access and devices capable of streaming media. According to Dion Price, CEO of revenue and device security specialist Trustonic, the challenge is that the average selling price of phones is going up, […]
Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last year battling pressure from then US President Donald Trump to sell its US TikTok operations, reported a 111 per cent increase in revenues to $34.3 […]
The UK’s Competition and Markets Authority (CMA) has launched a market study into Apple’s and Google’s mobile ecosystems over concerns they have market power which is harming users and other businesses. It is taking a closer look at whether the firms’ effective duopoly over the supply of operating systems (iOS and Android), app stores (App […]
UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021 delivers a snapshot of an unprecedented year, when communication, entertainment, culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online […]