A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]
At the YouTube Festival 2025 in Paris, Google-owned video platform YouTube unveiled figures from its economic impact report on the creators’ economy in France. Content creators and their activities have accordingly contributed more than €1 billion to France’s gross domestic product (GDP) for the first time in 2024. The figure includes direct revenue generated from […]
YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City. Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two […]
During VidCon in Anaheim, US, Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs, presented some data and insights around YouTube views and engagement, including: Mobile Dominates Viewership But TV Has Surprising Share of Minutes Watched: 69 per cent of YouTube viewership occurs on mobile devices. While only 16 per cent of views occur […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key takeaway from data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during her presentation at FED España. According to Omdia research, only 44 per cent […]
According to YouTube CEO Neal Mohan, TV screens have overtaken mobile as the “primary device for YouTube viewing in the US”. Mohan, writing in his annual letter from the CEO, said it is an indication that “YouTube is the new television.” “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes […]
YouTube has become a key destination for viewers in France, and is now the leading destination for video viewing in the country among users aged 15 to 49 years old. YouTube says it has also overtaken traditional linear channels, citing Médiamétrie’s figure of 42 million users each month. “YouTube is a unique video platform that […]
On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]