YouTube redistributes more than 50 per cent of its turnover to the beneficiaries and since 2021, it has redistributed $100 billion (€86.7bn), according to Justine Ryst, CEO of You Tube France and Southern Europe, speaking at Series Mania in Lille. “It is 20 billion more than Netflix’s investment in content. We don’t finance upstream, we […]
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. In collaboration with the competition’s Media Partners and creators, this partnership between the two organisations aims to provide audiences with more ways to immerse themselves into the tournament. The agreement offers Media Partners a platform on their respective YouTube […]
Precisify, the cross-platform media intelligence specialist, has released its Precisify Insights: Kids Germany report. Following the success of its kids insights reports in the US, UK and Australia, Precisify is now expanding the Insights: Kids series into Germany as part of its broader European growth strategy. “These data findings give us the clearest picture yet […]
YouTube has reached 29 billion videos as of December 2025, with modern growth driven by Shorts, AI-generated content, and expansion in markets such as India, according to research from Omdia. “YouTube is the most popular video service globally and is on track to reach 30 billion videos in early 2026,” said Daoud Jackson, Senior Analyst […]
CNN International Commercial has revealed the results of a new global study on international news, conducted by independent research company Differentology. The study surveyed 2,400 international news consumers in 20 markets, spanning Europe, the US, Africa, Middle East, Latin America, Asia-Pacific to understand how audiences navigate an increasingly complex news environment, the role international news plays […]
A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]
At the YouTube Festival 2025 in Paris, Google-owned video platform YouTube unveiled figures from its economic impact report on the creators’ economy in France. Content creators and their activities have accordingly contributed more than €1 billion to France’s gross domestic product (GDP) for the first time in 2024. The figure includes direct revenue generated from […]
YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City. Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two […]
During VidCon in Anaheim, US, Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs, presented some data and insights around YouTube views and engagement, including: Mobile Dominates Viewership But TV Has Surprising Share of Minutes Watched: 69 per cent of YouTube viewership occurs on mobile devices. While only 16 per cent of views occur […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]