Digital i has released its report, The YouTube Era: 2025 in Review, revealing continued growth in daily viewing on the Google-owned video portal, as well as a shift in consumption from mobile devices to TV screens, and how audience engagement compares with Netflix. The report identifies the demographics and markets powering YouTube’s growth; highlights the […]
As streaming TV continues reshaping the global media landscape, research from DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, with YouTube leading the way. The findings are part of DV’s 2026 Global Insights report titled Must-CTV: […]
YouTube has launched The Brand Deal Desk, a new content series that seems to help creators develop their confidence, knowledge and skills for more effective brand partnerships on YouTube. The 5-part series, set in a slightly heightened real-life office space, is hosted by a trio of popular YouTube creators; Max Fosh, Erin White and Grace […]
Spending money on ads is one way to get eyeballs on your videos. But it’s not the only way and honestly it’s not even the best way for most creators. Paid promotion brings temporary spikes. Once the budget runs out, so does the traffic. The channels that grow and actually keep growing are the ones […]
MIDiA Research has published Rebuilding TV in the creator era: UK video consumption and creation, a new report examining how the UK video market is undergoing a structural shift as content consumption and creation converge. The report finds that in Q4 2025, 41 per cent of UK consumers create content of any format, rising to […]
YouTube redistributes more than 50 per cent of its turnover to the beneficiaries and since 2021, it has redistributed $100 billion (€86.7bn), according to Justine Ryst, CEO of You Tube France and Southern Europe, speaking at Series Mania in Lille. “It is 20 billion more than Netflix’s investment in content. We don’t finance upstream, we […]
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. In collaboration with the competition’s Media Partners and creators, this partnership between the two organisations aims to provide audiences with more ways to immerse themselves into the tournament. The agreement offers Media Partners a platform on their respective YouTube […]
Precisify, the cross-platform media intelligence specialist, has released its Precisify Insights: Kids Germany report. Following the success of its kids insights reports in the US, UK and Australia, Precisify is now expanding the Insights: Kids series into Germany as part of its broader European growth strategy. “These data findings give us the clearest picture yet […]
YouTube has reached 29 billion videos as of December 2025, with modern growth driven by Shorts, AI-generated content, and expansion in markets such as India, according to research from Omdia. “YouTube is the most popular video service globally and is on track to reach 30 billion videos in early 2026,” said Daoud Jackson, Senior Analyst […]
CNN International Commercial has revealed the results of a new global study on international news, conducted by independent research company Differentology. The study surveyed 2,400 international news consumers in 20 markets, spanning Europe, the US, Africa, Middle East, Latin America, Asia-Pacific to understand how audiences navigate an increasingly complex news environment, the role international news plays […]