Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]
Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]
Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]
UniqCast, a provider of end-to-end IPTV/OTT solutions, has successfully replaced CityNet’s IPTV/OTT platform, delivering a state-of-the-art solution within a rapid four-month timeline. CityNet, providing high-speed internet in Azerbaijan, also offers fixed telephone and digital TV services. Its extensive service network covers Baku and various other regions throughout the country. Driving Innovation in IPTV/OTT Services The […]
Magnite, the independent sell-side advertising company, has announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs). Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The […]
Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through this collaboration, SoundCloud’s App will be made available to a broader audience of music fans and consumers. The SoundCloud music platform already has a strong […]
ShowHeroes, a specialist in sustainable and innovative digital video and CTV solutions, has announced a strategic partnership with Titan OS, the Barcelona-based technology, entertainment and advertising company, to bring retail data-powered CTV campaigns to market across the UK Germany and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in […]
Knox Media Hub and All3Media International have announced a new milestone in their recently renewed partnership. Both companies are now working on designing smarter, and more efficient tools for managing and delivering metadata, a key operational backbone of media operations. The new solution standardises metadata across entire media libraries with configurable schemas and text replacement templates. […]
European cultural channel Arte has been preparing the structure of a European platform for the past five years, but a recent Franco-German council of ministers has brought a new perspective to the project, whose ultimate objective is to integrate 24 European languages. A declaration of intent on Franco-German cooperation in supporting the media and fighting […]
DAZN and the NHL have announced the launch of NHL.TV on the DAZN platform, establishing DAZN as the exclusive international home of NHL.TV in nearly 200 countries and territories (excluding the US and Canada) with live and on-demand access to every NHL game, including the Stanley Cup Playoffs. Under the new partnership, NHL.TV is available […]