Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]

Deltatre, a provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, has partnered with Lega Nazionale Pallacanestro (LNP) to launch a fully revamped, next-generation direct-to-consumer (DTC) platform. Deployment of the new LNP Pass marks the beginning of a five-year partnership between Deltatre and LNP aimed at creating a unique […]

Samsung Electronics has announced a collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store. With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s archive of art and patterns in their own homes. The collaboration […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]

Everyone TV – the organisation leading the evolution of free TV in the UK – is expanding into streaming devices. Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5, will launch on Netgem devices later in 2025, giving audiences the freedom to ‘plug-in and stream’ live and on demand TV […]

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]

The National Hockey League (NHL) and DAZN have announced a multi-year strategic partnership which will see DAZN become the exclusive home of NHL.TV in nearly 200 countries beginning with the 2025-26 season. As the exclusive destination for live and on-demand coverage of every NHL game in nearly 200 countries – including the Stanley Cup Playoffs […]

The International World Games Association (IWGA) has announced the launch of The World Games Live, a dedicated global streaming platform created to bring The World Games 2025 (TWG) in Chengdu, China, directly to fans worldwide. Developed in partnership the International Sports Broadcasting Company (ISB), TWG´s global host broadcaster, the platform will stream live action from […]

While viewers watching traditional TV may already be celebrating a goal, those watching via internet-based television often haven’t seen it yet. Latency – the delay between real-world action and what appears on screen – is one of the most discussed topics in IPTV and OTT services. At ModernTV,  a provider of way-paving pay-TV solutions, they […]