Advanced Television

Middleware

Research: Gen Z searching more frequently on social platforms

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

July 31, 2025

Ofcom updates on Media Act implementation

UK broadcast regulator Ofcom is consulting on its provisional view of the television selection services (TSS) it proposes should be designated under the Media Act 2024. According to Ofcom, it is critical that viewers can easily find and discover the diverse range of high-quality content public service broadcasters (PSBs) offer for UK audiences, including trusted […]

July 22, 2025By Colin Mann

Ofcom: Public service content should be findable on YouTube

Urgent steps must be taken to ensure that public service media content is easy to find and discover on third-party platforms, under new recommendations from broadcast regulator Ofcom to secure the system’s survival. Public service media (PSM) has a long and proud tradition in the UK. It delivers duly impartial and trusted news and original […]

July 21, 2025By Colin Mann

Roku launches What to Watch on UK TVs

Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]

July 10, 2025

Research: TVs becoming more than just for TV viewing

US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]

July 2, 2025

Freely on Roku TVs

Everyone TV, the organisation behind UK free streaming platform Freely, has struck a deal with streaming company Roku. In another step forward for Freely’s expansion, the platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. […]

June 11, 2025By Colin Mann

ATVI pre-validates MediaTek TV turnkey solution

Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from MediaTek; the turnkey solution is a combination of a chipset and specific middleware which together provide most of the functions of modern smart TVs running the Android TV OS. The pre-validation by ATVI provides a positive indication that the future TV models running Android TV […]

May 27, 2025

One Hungary upgrades OneTV with 3SS

3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that One Hungary, the Hungarian TV service provider and a member of the 4iG Group, has launched a major upgrade to its OneTV service, delivering next-generation television to more than 400,000 households across the […]

May 16, 2025

Report: 52% of UK CTV viewers prefer streaming

LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]

May 15, 2025

Freely unveils new features, partners

Everyone TV has announced three new partners for its free streaming platform, Freely, as well as unveiling new features coming to the platform later this May. Freely, the free streaming platform built into next-generation smart TVs, continues to expand its reach announcing partnerships with additional smart TV manufacturers and operating systems. Following a deal with […]

May 8, 2025By Colin Mann