Advanced Television

Connected TV

Freely adding streamed channels

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that a collection of streamed channels are coming to Freely, the live and on demand streaming platform backed by the PSBs BBC, ITV, Channel 4 and 5. As audiences increasingly choose to stream live TV, Freely says that […]

April 16, 2025By Colin Mann

Rakuten TV FAST channels on TCL TVs

Rakuten TV, the European streaming platforms, is partnering with TCL, the consumer electronics manufacturers, to bring more than 50 FAST channels across multiple genres, to TCL Channel, TCL’s free streaming service, available on millions of TCL smart TVs across Europe. The channels will include Rakuten TV’s owned and operated (O&O) channels and selected third-party channels […]

April 9, 2025

Samsung Ads, Magnite expand partnership

Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]

April 9, 2025

Study: Broadcaster content remains top choice for CTV users

RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]

April 1, 2025Colin Mann @ Living Room Club

Report: CTV takes 77% of ad views for live programming in Europe

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]

March 27, 2025

Eutelsat, Vestel unveil Smart TV supporting Sat.tv Connect

AT DVB World, Eutelsat and Vestel have announced the commercial launch of their Smart TV supporting the enhanced UX features of Sat.tv Connect. Leveraging the DVB-I and HbbTV standards, the new range of Smart TVs from provides an enhanced user experience, with dynamic installation of channel lists and an advanced Electronic Programme Guide (EPG) displaying […]

March 19, 2025

Report: CTV session lengths continue to plateau

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]

March 17, 2025

Research: Entertainment & commerce reshaping digital media landscape

According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]

March 12, 2025Colin Mann @ Connected TV World Summit

Titan OS, Equativ partnership

Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for  Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]

March 6, 2025

New XITE channels on Samsung TV Plus in US, Canada

XITE, the music video platform, has launched two new channels, XITE Reggae Vibes and XITE Christian Hits, on Samsung TV Plus in the US and Canada. Viewers can experience the uplifting and inspirational power of contemporary Christian music with XITE Christian Hits. This channel provides a collection of spiritually enriching music videos that aim to […]

March 4, 2025