Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off. DV’s Fraud Lab, consisting of a dedicated team of data scientists, mathematicians and researchers focused on protecting […]
The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]
LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI, the upgrade introduces more channels and a wider range of content for viewers to enjoy, including popular K-content, movies, sports, music and news, increasing its […]
The interactive football viewing companion app offers a football-filtered electronic programme guide for up to seven days ahead, as well as real-time updates, insights, and statistics for matches, and tournaments in six languages. Making it easy to keep up with every competition, Football Corner provides match schedules and the latest data for all the must-see […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using […]
Content aggregator SPI/FilmBox has expanded its distribution deal with Samsung Electronics’ free streaming service, Samsung TV Plus to include SPI’s brand-new ad-supported digital channel Docustream in India. Docustream’s documentaries are now available to Samsung TV Plus users in India via Samsung-branded Smart TVs and select Samsung mobile devices. “Following the success of Filmstream with Samsung […]
Amazon has announced it will air the UEFA Champions League in Italy in streaming 4K HDR. A total of 17 matches will be shown per season, every Wednesday, for three seasons, until 2023-2024, along with the UEFA Super Cup. The matches will be exclusively broadcast on Prime Video at no additional cost for Prime subscribers […]