Streaming TV data for Europe that shows the pandemic has spurred a tipping point in streaming with no signs of slowing down, as well as which devices are dominating the market. Conviva’s Q2 2021 State of Streaming: Europe report shows that streaming viewing time in Europe was up 19 per cent overall in Q2, despite […]
ZEASN, a provider of OTT and smart TV solutions, has announced that the Vietnamese television network HTV has successfully launched its smart TV application HTVC on ZEASN’s Whale Eco platform. The app is the result of the newly formed partnership between HTV and ZEASN. Ho Chi Minh City Television (HTV) is a Vietnanmese television network […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
A senior NBCUniversal executive has suggested that although the media and technology landscape has completely transformed over the last few years, advertising measurement remains outdated, proposing that it is time for the industry to declare measurement independence. “Here’s something we all know,” writes Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal, Advertising and Partnerships in an […]
Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
SPI/FilmBox has announced the expansion of their ad-supported digital channels Docustream and Filmstream to the Netherlands with Samsung TV Plus, Samsung Electronics’ free streaming service. Samsung TV Plus users in the Netherlands will now have access to hundreds of hours of documentaries, independent features and world cinema movies. “It brings us great pleasure to expand […]
Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]
Global music video platform, XITE, and Samsung have announced XITE’s first ad-supported linear distribution deal in North America. Partnering with Samsung, XITE will launch four music video channels on the Samsung TV Plus service. XITE’s Rock On and Just Chill channels have already launched, with two additional channels to be announced at a later date. […]
Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include: Connected TV, at 35 per cent of the impressions mix in […]