Media and technology company Origin has launched its newest native solution for Connected TV (CTV), Origin Slate. Following a year of development and stealth testing with over a dozen live linear channels, Origin Slate aims to fill unsold ad spots with highly engaging, custom-branded native content that enhances the viewer’s in-channel experience and enables channel […]
A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]
NBCUniversal has announced that hayu – the all-reality TV SVoD service – is now available on LG TVs running webOS 4.0 through webOS 6.0. Reality TV fans in 27 territories can now watch their reality content via the hayu app – enabling more ways for subscribers to access the service within Australia, Austria, Belgium, Canada, […]
A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]
In a move they say will create a global best-in-class Connected TV (CTV) advertising experience, digital advertising technology providers VideoByte and VideoBridge are merging the two companies The combined company will operate under the VideoByte brand effective immediately and merge full business operations through Q4 2021. “Our organisations share a similar outlook as we look […]
Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]
Documentary+, the streaming platform for non-fiction film and television, is now available as a 24/7 linear FAST channel on Samsung TVs in the US. Samsung TV Plus audiences can find Documentary+’s curated collection of content via the Samsung TV Plus app in the Smart Hub, with no subscriptions, logins or fees. “FAST channels are the […]
A number of early adopters of Sky Glass, Sky’s new smart TV sets, have complained of various technical issues with the device. The new TVs, which negate the need for a satellite dish, have seen users complain via social media and on Sky’s own community forums of issues including flickering screens, playback problems and complete […]
From November 15th, LG Smart TV owners in over eighty countries will be able to sign-up for a free, three month trial of Apple TV+. The promotion applies to all compatible 2016-2021, 8K and 4K LG Smart TV models and is available to LG TV owners who sign-up for the Apple TV+ promotion by February […]