Findings from analyst firm Parks Associates reveal US broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology: 41 per cent of US broadband households have a streaming media player 38 per cent US broadband households have a gaming console 36 per cent […]
Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]
Canela.TV, the AVoD streaming service for US Hispanics, has announced the launch of its app on Samsung TV. Samsung TV owners in the US can now access a complete library of Spanish-language movies and series with the Canela.TV app on VoD and on linear FAST Channels. Integrated into Samsung’s Smart TV platform, Samsung TV owners […]
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]
For the second year in a row, the Roku Operating System (OS) was the leading smart TV OS sold in the US according to NPD’s Weekly Retail Tracking Service, based on available data from January 3rd 2021 through December 4th 2021. Additionally, Roku announced a partnership with Sharp to bring Sharp Roku TV models to […]
Samsung Electronics has unveiled details for the Samsung Gaming Hub at the Consumer Electronics Show (CES). Powered by Tizen, the Samsung Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. Samsung also announced partnerships with leading game streaming services – NVIDIA GeForce NOW, Stadia […]
Streaming device and platform specialist Roku has revealed new growth and international expansion to the Roku TV Ready Certification programme. New partners added during 2021 include Element, JVC, Pheanoo, and Philips, with Polk Audio and Westinghouse joining in early 2022, adding to an existing roster of Roku TV Ready partners including Bose, Hisense, TCL North […]
Scottish FTTP broadband provider BrawBand, is partnering with telco TV specialist Netgem TV to enable its customers to access over 200 channels, including Premier Sports, available at home or on a mobile device. BrawBand customers will also have access to the Freeview Play service, making use of hundreds of extra box sets and movies for […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]
Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) highlight the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyses over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to […]