Magnite, the independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite […]
Fremantle has announced that it will partner with Samsung to bring American Idol to audiences in the UK. From March 2022, viewers will be able to watch the new season of American Idol exclusively on demand, on the free-to-watch platform, Samsung TV Plus. Music industry legends and all-star judges Luke Bryan, Katy Perry, and Lionel […]
Shorts International, owner of ShortsTV, the global short film network, has announced that its FAST short film channels are now available on LG Smart TVs initially in the UK, Italy and Spain. The channels, under the ‘Shorts’ (UK and Italy) and ‘Cortos’ (Spain) brands, give millions more households across Europe additional access to a handpicked […]
Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]
Connected TV technology provider Sabio has entered into a definitive asset purchase agreement to acquire all of the assets of US-based CTV supply side platform Vidillion in a combined stock-and-cash transaction. The Acquisition will be an Arm’s Length Transaction, as such term is defined in the policies of the TSX Venture Exchange. The Acquisition is […]
Magnite, the independent sell side advertising platform, has announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. Magnite says that LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure. By leveraging […]
Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
Electric Entertainment, the LA-based production, distribution and post-production company, has partnered with Samsung to deliver ElectricNOW’s FAST channel on all US Samsung Smart TV’s and select mobile devices. Dean Devlin, CEO of Electric Entertainment, commented: “Our live linear channel will now be reaching the enormous Samsung TV Plus audience. This is extremely exciting for us […]
In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]