Cox Media Group (CMG) has announced the expansion of its digital streaming strategy via a deal with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV. With the rise of CTV and streaming, CMG has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG migrates, […]
Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]
The latest Plume IQ, a monthly reveal of data-driven intelligence and customer-focused insights from personalised communications services provider Plume, explores the increase in data consumption across streaming devices on Super Bowl Sunday, the highest-viewed American television broadcast event of the year. The data shows that the TV ‘big screen’ still dominates this big day for […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]
Connected entertainment specialist VIZIO has unveiled a beta programme for a new cross-platform viewing solution – Jump Ads – designed to bridge the gap between linear TV and streaming services. Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programmes, directing viewers into a […]
Chefclub, the digital entertainment brand, has announced an OTT agreement with Samsung TV Plus to launch a FAST channel in France and Switzerland. The deal will pave the way for the global cooking brand to extend its reach into AVoD streaming for the first time. A standalone, ad-supported Chefclub channel is available immediately on Samsung […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]