Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]
Findings from the annual State of the Nation national TV trends survey from the Digital TV Group (DTG), the centre for UK digital TV, suggest that quality matters for an increasingly discerning consumer when it comes to resolution, audio quality and content. Consumers now expect all SVoDs and BVoDs to be available across all devices […]
M7 Group has announce it will integrate its TV platforms into smart TV sets from a number of manufacturers, enabling direct access by viewers with the user interface appearing in the platforms’ branded design. The solution is based on the integration of the M7 channel mechanism FST (Fast Scan Tables), full compliance with the M7 […]
Streaming platform and device specialist Roku has hosted its first in-person IAB NewFront at the Chelsea Factory in New York, revealing new advertising solutions designed to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach […]
VIZIO Ads has announced VIZIO Analytics, an expanded suite of proprietary solutions and platform integrations with buyer support that it says helps advertisers plan, target, measure, and optimise multi-platform campaigns to engage with consumers in more relevant ways. VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]
Research from Parks Associates shows that, out of the top five TV brands (Sony, TCL, Samsung, LG, Vizio), Sony saw the biggest growth in smart TVs purchases in the US in last six months, and pushed past Vizio and into the top three for reported purchases in Q3 2021. “Samsung continues to lead smart TV […]
SPI/FilmBox has announced that its ad-supported digital channel Filmstream is set to launch in Sweden with Samsung TV Plus, the free streaming service from Samsung. Starting this month, Samsung TV Plus users in the region can access hundreds of hours of classics, independent features and world cinema movies by tuning in to channel number 4969.“We […]