Connected TV technology provider Sabio has entered into a definitive asset purchase agreement to acquire all of the assets of US-based CTV supply side platform Vidillion in a combined stock-and-cash transaction. The Acquisition will be an Arm’s Length Transaction, as such term is defined in the policies of the TSX Venture Exchange. The Acquisition is […]
Magnite, the independent sell side advertising platform, has announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. Magnite says that LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure. By leveraging […]
Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
Electric Entertainment, the LA-based production, distribution and post-production company, has partnered with Samsung to deliver ElectricNOW’s FAST channel on all US Samsung Smart TV’s and select mobile devices. Dean Devlin, CEO of Electric Entertainment, commented: “Our live linear channel will now be reaching the enormous Samsung TV Plus audience. This is extremely exciting for us […]
In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]
ITV Studios is partnering with connected TV platform Samsung TV Plus for the first time to launch two brand new channels in Europe. The new FAST channels, free ad-supported streaming TV, with associated AVoD, include the following: Storylands – a brand new channel set to become the home for the best European drama, produced by […]
White-labelled, turnkey Smart TV and OTT ecosystems provider NetRange has been chosen to provide content for the new range of Hisense TVs powered by VIDAA OS. “NetRange has been an invaluable partner to us in ensuring that we have Smart TV apps for all the key markets of our exciting new VIDAA OS-powered TVs,” says […]
Parks Associates reports that 55 per cent of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. “Rapid changes in the market over the past two years, combined with continually shifting customer preferences, have forced service and device suppliers to adjust and adapt on an almost […]
Suggesting the move provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail, video advertising workflow and delivery specialist Peach has confirmed a platform integration with digital TV ad technology provider Innovid. Through a new API integration by Peach using Innovid Creative Bridge, […]