Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]
Connected entertainment specialist VIZIO has unveiled a beta programme for a new cross-platform viewing solution – Jump Ads – designed to bridge the gap between linear TV and streaming services. Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programmes, directing viewers into a […]
Chefclub, the digital entertainment brand, has announced an OTT agreement with Samsung TV Plus to launch a FAST channel in France and Switzerland. The deal will pave the way for the global cooking brand to extend its reach into AVoD streaming for the first time. A standalone, ad-supported Chefclub channel is available immediately on Samsung […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]
Discovery and LG Electronics have announced that discovery+ streaming service is now available on LG Smart TVs in Europe, including LG’s line-up of LG OLED TVs and LG QNED MiniLED TVs. The partnership further expands the reach of discovery+ broad portfolio of unscripted stories in Europe, stretching across the UK, Ireland, Italy, Netherlands, Norway, Sweden, […]
Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]
PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]
Freeview and LG have announced an extension of their partnership that will see all new LG Smart TVs come with Freeview Play built in as standard for at least the next five years. The Freeview Play platform combines live linear broadcast channels with on-demand and catch-up content from subscription-free apps such as iPlayer, ITV Hub, […]