MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]
GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]
The Disney+ app is now available on compatible LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now access movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later. […]
Star Media has announced that its streaming service, LAVA, is now available on VIZIO TVs. VIZIO users now have round-the-clock access to movies and TV series on LAVA including Detective Anna, The Dawns Here Are Quiet, Ancestral Land, The Romanovs, Mata Hari. LAVA is a streaming service targeted at Russian-speaking audiences. It offers access to […]
Over 27 million Spaniards have access to TV content through a connected TV, representing 82 per cent of all local Internet users from 16 to 75 years old in the country, according to the Estudio de la Televisión Conectada 2022 report by IAB Spain. Six out of ten Internet users watch TV through a Smart […]
The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]
Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data. A comparison between smart TV […]
Samsung Electronics has announced that Xbox is joining Samsung Gaming Hub, a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs and 2022 Smart Monitor Series. Samsung Gaming Hub will become the first Smart TV platform to include the Xbox app on Smart TVs. With […]
Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]
Anshuman Das, Founder & CEO of Muvi, has shared his thoughts on the battle for attention between smart TVs and smartphones, suggesting that it’s never between devices, and even less often between functionalities, but rather it’s all about convenience. He writes… In the second decade of this century, the 2000s ushered in the concept of […]