Streaming platform and device specialist Roku has hosted its first in-person IAB NewFront at the Chelsea Factory in New York, revealing new advertising solutions designed to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach […]
VIZIO Ads has announced VIZIO Analytics, an expanded suite of proprietary solutions and platform integrations with buyer support that it says helps advertisers plan, target, measure, and optimise multi-platform campaigns to engage with consumers in more relevant ways. VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]
Research from Parks Associates shows that, out of the top five TV brands (Sony, TCL, Samsung, LG, Vizio), Sony saw the biggest growth in smart TVs purchases in the US in last six months, and pushed past Vizio and into the top three for reported purchases in Q3 2021. “Samsung continues to lead smart TV […]
SPI/FilmBox has announced that its ad-supported digital channel Filmstream is set to launch in Sweden with Samsung TV Plus, the free streaming service from Samsung. Starting this month, Samsung TV Plus users in the region can access hundreds of hours of classics, independent features and world cinema movies by tuning in to channel number 4969.“We […]
Cox Media Group (CMG) has announced the expansion of its digital streaming strategy via a deal with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV. With the rise of CTV and streaming, CMG has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG migrates, […]
Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]
The latest Plume IQ, a monthly reveal of data-driven intelligence and customer-focused insights from personalised communications services provider Plume, explores the increase in data consumption across streaming devices on Super Bowl Sunday, the highest-viewed American television broadcast event of the year. The data shows that the TV ‘big screen’ still dominates this big day for […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]