Hallmark Media has announced that its subscription streaming service, Hallmark Movies Now, is now available on LG Smart TVs. Hallmark Movies Now is the streaming home to a curated selection of movies, series, and specials from the Hallmark library. The launch comes as the service rolls out a fresh slate of content offerings throughout August, […]

Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]

SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant […]

Connected entertainment specialist VIZIO has revealed its payment and subscription management solution, VIZIO Account, which it says provides a seamless and accessible way for millions of VIZIO Smart TV users to subscribe to their favourite streaming services and take advantage of special offers – all in one place. Following a one-time log-in, users can easily […]

Connected entertainment specialist VIZIO has confirmed that the STARZ app is now available on VIZIO Smart TVs. Millions of VIZIO users across America can now access STARZ’s premium hit original series and library of on-demand movies. Highlights include STARZ original series from the Power Universe, Outlander and P-Valley, as well as titles such as Spider-Man: […]

Findings from a study by digital media measurement, data and analytics software platform DoubleVerify (DV), examining how Connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, suggest that viewability – a measure of whether an ad had the chance to be seen by a user – is an important performance […]

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]

Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]

LG Electronics (LG) is partnering with cloud gaming service Google Stadia to offer three months of access to Stadia Pro for both new and existing LG Smart TV owners. This limited-time promotion is now available and applies to LG TVs operating webOS 5.0 or higher in the twenty-two countries where Stadia is now available. LG […]

Streaming TV platform and device specialist Roku has reported Q2 2022 financial results that show revenue and gross profit growth have slowed, with the company noting that there was a significant slowdown in TV advertising spend as a result of the macro-economic environment, which put pressure on its platform revenue growth. In its Letter to […]