Anthony Wood, CEO of streaming and device platform specialist Roku, has predicted that, eventually, all TV will move to streaming platforms, with advertisers following the audience away from traditional linear TV broadcasts. Speaking to CNBC at the Cannes Lions festival on Roku’s take on the ad market, Wood said that “all television is going to […]
Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]
Walmart, the US retail chain, and Roku have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the […]
Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]
According to actionable intelligence firm Aluma Insights, at year-end 2021, 85 per cent of US households subscribed to a high-speed Internet service, up from 72 per cent a decade earlier. This growing base of connected consumers created a 15-year boon for a number of related industries, among them SVoD providers, connected TV OEMs, and retailers […]
Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]
MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]
GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]
The Disney+ app is now available on compatible LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now access movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later. […]
Star Media has announced that its streaming service, LAVA, is now available on VIZIO TVs. VIZIO users now have round-the-clock access to movies and TV series on LAVA including Detective Anna, The Dawns Here Are Quiet, Ancestral Land, The Romanovs, Mata Hari. LAVA is a streaming service targeted at Russian-speaking audiences. It offers access to […]