Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]
Since 2015, Hub Entertainment Research’s annual Conquering Content study has examined the various ways US TV consumers discover and watch TV shows and movies. Highlights from this year’s study: 1) Seven in 10 consumers (71 per cent) say they’ve discovered a show in the past year that has become a favourite—and a strong majority say […]
Sky’s streaming service, NOW, is now available on Google TV devices, including Chromecast with Google TV and eight of the UK’s most popular smart TV brands as it expands across Android TV OS devices. The latest Android roll-out makes the NOW app available on the latest models of Google TV devices, including Chromecast with Google […]
Viaplay Group and Hisense’s Smart TV platform VIDAA have agreed a multi-market, multi-year device partnership. The Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023. The Viaplay app will receive premium placement in the Hisense […]
Roku and TCL Electronics have announced that TCL Roku TV models will be coming to Australia. Available from this November, Australian consumers can purchase 4K UHD TCL Roku TV models in 55- or 65-inch screen sizes. Australian Roku TV models include support for Freeview, giving consumers access to terrestrial (DVB-T) free-to-air TV channels such as […]
Sell-side advertising platform Magnite has entered into a strategic collaboration with rlaxx TV, an ad-supported VoD service available in 26 countries. As part of the deal, rlaxx TV will utilise Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform provides rlaxx TV with tools specifically built to support premium, […]
Vevo, the world’s leading music video network, has announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV. “As Vevo expands and monetises on CTV worldwide, we are extending our capabilities correspondingly in order to work with […]
Fox Corporation and connected entertainment specialist VIZIO have announced a multi-year expansion of their distribution partnership. The FOX Sports app is now available on VIZIO Smart TVs, joining Tubi, FOX Nation, and FOX NOW. As part of the agreement, the FOX Weather channel has been added to VIZIO WatchFree+, alongside existing FOX ad-supported channels LiveNOW […]
Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]
An academic study, The Impact of Video Piracy on Content Producers and Distributors, from researchers at the Department of Business Administration, University of Delaware and the Department of Economics, University of North Carolina at Chapel Hill, has found that adoption of piracy software, such as Kodi, does not harm paid OTT video providers and may […]