MultiChoice Group (MCG), the South African entertainment and services platform, will become Sky’s second global syndication partner for its Glass offering. The syndication partnership will allow MCG to offer its customers more ways to connect to their favourite content, including: Glass panels: a range of 4K QLED TVs with integrated sound bar featuring Dolby Atmos […]
Australian media group Nine says a new era of live streaming television has been unveiled, with Nine’s digital platform 9Now embarking on a transformation from the ground up that the broadcaster claims will reshape how 9Network viewers consume content, as well as offering advertisers ‘ground-breaking’ opportunities. Claiming an Australian first for BVoD platforms, 9Now will […]
LG Ads Solutions, the connected TV and cross-screen advertising service, is carrying out a rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. LG Ads Solutions […]
Analysis by Innovid, the advertising delivery, personalisation and measurement platform, has found that interactive connected TV (CTV) campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics. Interactive CTV, a type of advanced video ad creative, allows audiences to engage directly with video advertising with […]
Music video network Vevo has partnered with advertising technology platform TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting […]
Roku has announced the latest enhancements coming to Roku’s operating system which it says gives users a more convenient and efficient experience for discovering, accessing, and streaming entertainment. In the coming months, the company will introduce an all-new content discovery experience, The Buzz, to the Roku Home Screen Menu as well as two significant updates […]
Conviva, the streaming analytics platform, has released the results of its quarterly State of Streaming Report which shows continued growth in the global streaming market, including gains of 14 per cent in Q2 2022 as compared to Q2 2021. Asia and Latin America saw the most growth – 90 per cent and 70 per cent, […]
TVision, the company measuring every second of TV and CTV viewer engagement, and attention measurement specialist Lumen Research, are partnering to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this collaboration will enable UK […]
Roku has announced the arrival of Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models. The launch follows Roku’s entry into the market last year with its streaming players. From October, consumers will be able to purchase a Roku TV model from Metz blue or TCL, […]
Samsung Electronics America says it is ushering in a new chapter of Samsung TV Plus, the TV manufacturer’s free ad-supported TV (FAST) and VoD service reaching 24 countries and 465 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has […]