The US installed base for Internet-connected video devices is on course to rise at a 2.3 per cent compound annual growth rate from 2021 through 2026, falling only slightly behind high-speed broadband household growth, according to Kagan, a media research group within S&P Global Market Intelligence’s TMT offering. Kagan’s forecast anticipates a relatively stable 8.5 […]
Foxxum, a provider of innovative CTV solutions, has announced the launch of the live sports streaming service DAZN in Germany, Italy and Spain – in time for the FIFA World Cup. The cooperation additionally entails further territorial expansions covering DAZN’s rollout plans. It will also meet the demand for the DAZN app from existing Foxxum […]
Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]
Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has launched Gauss Connected TV, a platform that integrates planning and reporting, and provides insights on cost by channel, and incremental reach of CTV over linear. Through the platform, marketers can manage TV planning with the distribution of investment between media […]
Samsung Electronics has announced new ways for players to experience its game streaming offering with the addition of new gaming partners, new gaming bundles, and the introduction of game streaming to select Samsung 2021 TV models and 4K.Antstream Arcade and Blacknut are both heading to Samsung’s gaming offering in 2023.Antstream Arcade is a cloud gaming […]
VoD service MYTF1 MAX is now available on Samsung Smart TVs. At a time when connected TV is growing rapidly in France (with nearly one in two households owning a Smart TV), the agreement signed with Samsung Electronics France is in line with the TF1 group’s strategy to make its content accessible on all media […]
Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]
Eighty per cent of UK sports fans now want to watch sport exclusively on streaming platforms, as pay-TV customers continue to decline in the UK, according to the 2022 UK Sports Video Trends report from cloud video platform Grabyo. Pay-TV subscriptions have been high among sports fans in the UK, with pay-TV providers having exclusive […]
Connected entertainment specialist VIZIO has unveiled an upgraded design and user experience for WatchFree+, VIZIO’s free streaming service that comes built into millions of VIZIO Smart TVs. This latest update features a new look and feel, intuitive Electronic Programme Guide (EPG), faster and easier navigation, and personalisation features to the free streaming service. WatchFree+ has […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]