Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]
Streaming platform and device specialist Roku and local commerce platform DoorDash have agreed a multi-year partnership designed to build a better TV experience and unlock new ways for US consumers to access restaurants and more. The partnership includes: Complimentary DashPass: New and existing Roku account holders with a linked streaming or smart home device can […]
Lionsgate+, the SVoD service from Starz, is now available on Samsung Smart TVs, smart monitors, projectors and other Tizen OS-powered devices through a partnership agreement spanning the UK, Ireland, Brazil, Mexico, Argentina, Chile and Colombia. Customers in these countries can subscribe to a library of exclusive content that includes political thriller Gaslit along with period […]
Connected entertainment specialist VIZIO has unveiled a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices now available in streaming. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favourite apps, movies, […]
Set Top Box (STB) Operating System (OS) selection, design and deployment, is being impacted by the increasing importance of streaming, intensifying market competition and rising consumer desire for a better user experience, according to a report. Independently researched and produced by Caretta Research and sponsored by connected TV technology experts iWedia, part of the ZEGi […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
PadSquad, the advertising experiences player, has announced a partnership with Innovid to offer the platform’s full suite of interactive Connected TV (CTV) capabilities to brands, enabling the creation and production of CTV shoppable and interactive ad formats in a matter of days. The new Advanced CTV offering expands on PadSquad’s existing interactive capabilities and supports […]
Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]
As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]
FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]