Viaplay, the Nordic direct-to-consumer streaming service, has launched in the US. Subscriptions are available for $5.99 (€5.61) per month, with a seven-day free trial. Subscribers will have access to a library of Nordic film and television content, all subtitled in English. “Viaplay’s direct-to-consumer streaming service is now widely available in the US,” commented Vanda Rapti, […]

NewsNation, a Nexstar Media Group property and US cable news network, has announced the launch of all-new NewsNation-branded connected-television apps on a variety of major platforms, including Roku, Apple TV, Amazon Fire, Android TV and Samsung devices. The free NewsNation apps offer OTT viewers clips and highlights of the latest news from NewsNation and content […]

Roku, the streaming specialist, has released its Q4 and fiscal year 2022 results. Total net revenue grew 13 per cent year over year to $3.1 billion (€2.8bn). Platform revenue increased 20 per cent to $2.7 billion. Gross profit was up 2 per cent to $1.4 billion. Active accounts reached 70 million, a net increase of […]

Digital media measurement, data and analytic platform DoubleVerify (DV) has launched what it says is the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on […]

While availability of Internet and speed of that service can vary widely from state to state, or even county to county, there are a number of technology devices that have reached parity levels among connected households in rural and urban US markets. Those include, TVs, video game consoles, smartwatches, activity trackers, and tablets, according to […]

Live streaming TV service Sling TV has launched its free advertising-supported streaming television service (FAST) – Sling Freestream – in the US. Unveiled on Sling’s eighth birthday and National Cut the Cord Day, Freestream is available through the Sling app on all Roku devices, and is rolling out across Comcast, LG, Samsung, Vizio and Xbox […]

Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]

Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s […]

VIDAA USA has launched VIDAA Free, its streaming hub of free advertising supported content, and is now available on millions of connected TVs powered by VIDAA, the smart TV operating system preinstalled on most TVs manufactured by Hisense, Toshiba and many more TV brands. The service offers VoD, live linear, and ad-supported content for free […]

Advertising spend on connected TV (CTV) and gaming is predicted to double in the next three years, hitting a combined £4.15 billion (€4.66bn) by 2026, according to digital advertising industry trade body IAB UK. An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and  an increase in […]