Streaming platform and device specialist Roku and US consumer tech retailer Best Buy have agreed a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Roku has announced platform-wide updates for its operating system (OS). Over the coming months, users will find even more content and features with updates to live TV, content discovery, sports, the Roku Mobile App, and more rolling out in the US this spring. “As the #1 selling OS in three major markets, we understand what […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]
Antonio Arcidiacono, Director of Technology & Innovation at the European Broadcasting Union (EBU) has suggested that broadcasters use both broadcast and online technologies in a sustainable and smart way to ensure that Public Service Media (PSM) organisations keep control over future distribution in their own hands. Writing in the EBU’s tech-i magazine, Arcidiacono says that […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]
Findings released by Global Distributor Blue Ant International at London Screenings point to the significant growth in the UK’s emerging FAST arena over the next four years. Conducted by technology research firm Omdia as a follow-up to its recent global study on FAST, the UK-focused findings reveal that FAST will account for nearly 20 per […]
Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. DV Video Complete is a multi-pronged solution […]