The expansion of broadband coverage in Italy – currently available to 90 per cent of households – has been followed by a boom in connected screen ownership, according to the annual report from audience rating company Auditel. In the last five years, the number of connected screens has risen from 70 million to over 93 […]
Spanish multiplay telco Telefónica, through its Telefónica Soluciones area, and connected experience delivery specialist Qwilt have reached an agreement to implement a content distribution system based on the union of both companies’ technologies. Through this alliance, Qwilt expands its coverage and delivery capacity in Spain by relying on Telefónica’s Content Distribution Network (TCDN) deployed in […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Kieran Clifton, Director, BBC Distribution & Business Development, has provided an update on the roll-out of BBC One HD in England on Freeview and YouView devices, which starts March 22nd. “In November last year, I talked about our plans to rollout HD (high definition) versions of BBC One in England – and how this would […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]
Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]
Digital media measurement, data and analytics software platform DoubleVerify (DV ) has confirmed that its measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (IVT) and are fully viewable by real people. “Netflix is one of the […]
Advertising technology company Hoppr has launched its interactive advertising technology across the media assets of Singapore multiplay operator StarHub. Hoppr’s rich media interactive advertising formats are being deployed across StarHub’s over-the- top (OTT) service for both live and video-on-demand (VoD) content. “Hoppr is delighted to be working with StarHub to help them generate new revenue […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has published version 2.0.4 of its core specification. The three main highlights of the new version are the integration with voice assistants, with accessibility […]
Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]