Set Top Box (STB) Operating System (OS) selection, design and deployment, is being impacted by the increasing importance of streaming, intensifying market competition and rising consumer desire for a better user experience, according to a report. Independently researched and produced by Caretta Research and sponsored by connected TV technology experts iWedia, part of the ZEGi […]

TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]

PadSquad, the advertising experiences player, has announced a partnership with Innovid to offer the platform’s full suite of interactive Connected TV (CTV) capabilities to brands, enabling the creation and production of CTV shoppable and interactive ad formats in a matter of days. The new Advanced CTV offering expands on PadSquad’s existing interactive capabilities and supports […]

Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]

As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]

FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]

VIDAA USA, the smart TV platform developer, has signed a multi-year partnership with Vestel to provide a turnkey operating system to one of Europe’s leading smart TV manufacturers. The deal will expand the presence of the VIDAA platform in Europe, powering Toshiba branded TVs starting in 2023. By utilising VIDAA, Vestel joins 10 manufacturers globally already […]

VIDAA, the smart TV operating system, has launched its new OS focused on the US market on Hisense smart TVs, following a large-scale deployment in Latin America. Less than three years old, VIDAA now streams an average of one billion hours of content per month in 180 countries and territories. Additionally, the OS supports AirPlay […]

TV technology and content analytics provider Samba TV has entered into a new multi-year research and development (R&D) venture with consumer electronics specialist TCL. The partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI […]

Xumo, the streaming platform joint venture between US multiplay operators Comcast and Charter, and Element Electronics are to launch a new line of 4K Ultra HD smart TVs, across the US in 2023. Xumo was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. […]